Kellogg's vs Magic Spoon:Which is more popular?
In October 2026, Magic Spoon had more branded searches than Kellogg's among protein cereal brands worldwide. Magic Spoon had about 27,100 branded searches, while Kellogg's had 2,900. Magic Spoon made up 22.6% of all protein cereal brand searches we track, and Kellogg's accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about protein cereal brands, Magic Spoon appeared in all five answers and Kellogg's in none.
Who do people search for more?
Magic Spoon, about 9 searches for every 1 for Kellogg's
Who does AI mention more?
Magic Spoon, mentioned in every answer we collected
Who does AI recommend more?
Magic Spoon, the only one of the two named
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Top protein cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Magic Spoon appeared in all five answers. Kellogg's did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein cereal brands
5 answers
Asked ChatGPT
“Which protein cereal should I buy?”
Asked ChatGPT
“What are the best protein cereals?”
Asked ChatGPT
“What's the best protein cereal for a low-sugar breakfast?”
Searched Google, AI Overview
“high protein cereal”
Searched Google, AI Overview
“protein cereal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Kellogg's or Magic Spoon more popular in search?
This chart shows how often people search Google for Kellogg's and Magic Spoon by name. Each line represents a brand's share of searches for all six protein cereal brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Magic Spoon, Kellogg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Catalina Crunch | Magic Spoon | Ghost | Three Wishes | Premier Protein | Kellogg's |
|---|---|---|---|---|---|---|
| Nov 2025 | 50.2% | 27.4% | 4.5% | 10% | 5.5% | 2.4% |
| Dec 2025 | 51% | 22.8% | 5.6% | 10.2% | 8.3% | 2% |
| Jan 2026 | 49.9% | 27.3% | 5.5% | 8.2% | 6.7% | 2.4% |
| Feb 2026 | 54.4% | 24.3% | 5.9% | 7.3% | 5.9% | 2.2% |
| Mar 2026 | 51.3% | 28.1% | 5.6% | 8.4% | 4.6% | 2% |
| Apr 2026 | 46.5% | 31.1% | 6.2% | 9.3% | 5.1% | 1.8% |
| May 2026 | 50.2% | 27.4% | 5.5% | 10% | 4.5% | 2.4% |
| Jun 2026 | 44.1% | 29.5% | 7.2% | 10.8% | 5.9% | 2.6% |
| Jul 2026 | 49.1% | 26.8% | 6.6% | 9.8% | 5.4% | 2.4% |
| Aug 2026 | 47.3% | 25.9% | 7.7% | 11.6% | 5.2% | 2.3% |
| Sep 2026 | 44.3% | 29.6% | 7.2% | 10.8% | 5.9% | 2.1% |
| Oct 2026 | 50.4% | 22.6% | 10.1% | 10.1% | 4.5% | 2.4% |
Kellogg's sells other things too, so only its searches that name this product count here, like “special k protein cereal”.
How has branded search for Kellogg's and Magic Spoon changed worldwide over the last 12 months?
3 findings
- Magic Spoon was ahead of Kellogg's in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kellogg's’ share of searches among protein cereal brands worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide moved from 27.4% to 22.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
How did search popularity change for protein cereal brands worldwide in October 2026?
1 change
In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%.
How are Kellogg's’ and Magic Spoon’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kellogg's’ and Magic Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kellogg's
1 branded search term
- special k protein cereal
Magic Spoon
1 branded search term
- magic spoon
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