How popular isPremier Protein?
In October 2026, people searched for Premier Protein by name about 341,000 times worldwide, a 64.8% increase from the previous year. These searches made up 4.5% of all global protein cereal brand searches, placing Premier Protein fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about protein cereal brands, Premier Protein appeared in three of the five answers and was the third most recommended of the six.
Premier Protein is the fifth most searched of 6 competitors and the third most recommended in the AI answers we collected.
Catalina CrunchShare of searches 50.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Magic SpoonShare of searches 22.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GhostShare of searches 10.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Three WishesShare of searches 10.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Premier ProteinShare of searches 4.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top protein cereal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Premier Protein was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Premier Protein is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Catalina Crunch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Magic Spoon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Premier Protein3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Three Wishes2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ghost1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kellogg's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about protein cereal brands
5 answers
Asked ChatGPT
“Which protein cereal should I buy?”
Asked ChatGPT
“What are the best protein cereals?”
Asked ChatGPT
“What's the best protein cereal for a low-sugar breakfast?”
Searched Google, AI Overview
“high protein cereal”
Searched Google, AI Overview
“protein cereal”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
How often do people search for Premier Protein compared with other protein cereal brands worldwide?
Share of searches by month for Catalina Crunch, Magic Spoon, Ghost, Three Wishes, Premier Protein, Kellogg's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Catalina Crunch | Magic Spoon | Ghost | Three Wishes | Premier Protein | Kellogg's |
|---|---|---|---|---|---|---|
| Nov 2025 | 50.2% | 27.4% | 4.5% | 10% | 5.5% | 2.4% |
| Dec 2025 | 51% | 22.8% | 5.6% | 10.2% | 8.3% | 2% |
| Jan 2026 | 49.9% | 27.3% | 5.5% | 8.2% | 6.7% | 2.4% |
| Feb 2026 | 54.4% | 24.3% | 5.9% | 7.3% | 5.9% | 2.2% |
| Mar 2026 | 51.3% | 28.1% | 5.6% | 8.4% | 4.6% | 2% |
| Apr 2026 | 46.5% | 31.1% | 6.2% | 9.3% | 5.1% | 1.8% |
| May 2026 | 50.2% | 27.4% | 5.5% | 10% | 4.5% | 2.4% |
| Jun 2026 | 44.1% | 29.5% | 7.2% | 10.8% | 5.9% | 2.6% |
| Jul 2026 | 49.1% | 26.8% | 6.6% | 9.8% | 5.4% | 2.4% |
| Aug 2026 | 47.3% | 25.9% | 7.7% | 11.6% | 5.2% | 2.3% |
| Sep 2026 | 44.3% | 29.6% | 7.2% | 10.8% | 5.9% | 2.1% |
| Oct 2026 | 50.4% | 22.6% | 10.1% | 10.1% | 4.5% | 2.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.4% | 60.5K | +22.2% | +6.1 points | |
| 2, held 2nd | 22.6% | 27.1K | -18.1% | -7 points | |
| 3, moved from 4th to 3rd | 10.1% | 12.1K | +49.4% | +2.8 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10.1% | 12.1K | 0% | -0.7 pointsmoved from 3rd to 4th | |
| 5, held 5th | 4.5% | 5.4K | -18.2% | -1.4 points | |
| 6, held 6th | 2.4% | 2.9K | +20.8% | +0.3 points |
50.4%
Held 1st. 60.5K estimated branded searches, +22.2% vs prior month. Share +6.1 points.
22.6%
Held 2nd. 27.1K estimated branded searches, -18.1% vs prior month. Share -7 points.
3.
Ghost10.1%
Moved from 4th to 3rd. 12.1K estimated branded searches, +49.4% vs prior month. Share +2.8 points.
10.1%
Moved from 3rd to 4th. 12.1K estimated branded searches, 0% vs prior month. Share -0.7 points.
4.5%
Held 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -1.4 points.
2.4%
Held 6th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.3 points.
Premier Protein and Kellogg's sell other things too, so only their searches that name this product count here, like “premier protein cereal”.
Compare popularity between Premier Protein and its closest rivals
Every comparison with Premier Protein
14 comparisons
- Fairlife vs Premier Protein
- Ensure vs Premier Protein
- Oikos vs Premier Protein
- OWYN vs Premier Protein
- Muscle Milk vs Premier Protein
- Orgain vs Premier Protein
- Premier Protein vs Quest Nutrition
- Koia vs Premier Protein
- Catalina Crunch vs Premier Protein
- Ghost vs Premier Protein
- Magic Spoon vs Premier Protein
- Premier Protein vs Three Wishes
- Premier Protein vs Slate Milk
- Kellogg's vs Premier Protein
How has branded search demand for Premier Protein changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Premier Protein worldwide rose from 207K to 341K.
- Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide decreased from 5.5% to 4.5%.
- Across the 12 months ending October 2026, Premier Protein’s share of searches among protein cereal brands worldwide peaked at 8.3% in December 2025 and was lowest at 4.5% in May 2026.
- Across the 12 months ending October 2026, Premier Protein fell from 4th to 5th among protein cereal brands worldwide.
How did search popularity change for protein cereal brands worldwide in October 2026?
5 changes
In October 2026, Ghost overtook Three Wishes to rank 3rd among protein cereal brands worldwide, with 10.1% of the searches.
In October 2026, Catalina Crunch gained share of searches among protein cereal brands worldwide, from 44.3% to 50.4%.
In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%.
In October 2026, Premier Protein lost share of searches among protein cereal brands worldwide, from 5.9% to 4.5%.
In October 2026, Three Wishes lost share of searches among protein cereal brands worldwide, from 10.8% to 10.1%.
How are Premier Protein’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Premier Protein’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- premier protein
- premier protein cereal
- premier protein shake
Do you work for Premier Protein? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Premier Protein compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Protein shake brands | 2nd of 10 | 22.6% | Show ranking |
| Protein cereal brands | 5th of 6 | 4.5% | Shown above |
Is Premier Protein your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.