Brandwave

Muscle Milk vs Premier Protein:Which is more popular?

In October 2026, Premier Protein had more branded searches than Muscle Milk among protein shake brands worldwide. Premier Protein had about 201,000 branded searches, while Muscle Milk had 49,500. Premier Protein made up 22.6% of all protein shake brand searches we track, and Muscle Milk accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about protein shake brands, Premier Protein appeared in four of the five answers and Muscle Milk in one. Premier Protein was mentioned before Muscle Milk in every answer that named either.

Among protein shake brands worldwide in October 2026

Who do people search for more?

Premier Protein, about 4 searches for every 1 for Muscle Milk

Premier Protein 201K searchesMuscle Milk 49.5K searches

Who does AI mention more?

Premier Protein, mentioned in 4 of 5 answers, Muscle Milk in 1

Premier Protein in 4 of 5Muscle Milk in 1 of 5

Who does AI recommend more?

Premier Protein, named ahead of Muscle Milk in 4 of 4 answers

Premier Protein first in 4Muscle Milk never first

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Top protein shake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Premier Protein was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Muscle Milk was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Premier Protein was listed before Muscle Milk in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fairlife1st
  2. Premier Protein2nd
  3. OWYN3rd
  4. Quest Nutrition4th
  5. Koia5th
  6. Muscle Milk6th
  7. Ensure–
  8. Oikos–
  9. Orgain–
  10. Slate Milk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein shake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Muscle Milk or Premier Protein more popular in search?

This chart shows how often people search Google for Muscle Milk and Premier Protein by name. Each line represents a brand's share of searches for all ten protein shake brands we track, month by month, from English-language searches worldwide.

Muscle Milk and Premier Protein among protein shake brands worldwide, by month

Share of searches by month for Premier Protein, Muscle Milk. The figures are in the table below the chart.

View monthly share of searches table
MonthFairlifePremier ProteinEnsureOikosOWYNMuscle MilkOrgainQuest NutritionKoiaSlate Milk
Nov 202538.7%19.4%7.5%8.7%7.2%7.2%3.9%4.4%2.1%0.95%
Dec 202539.3%19.8%7.6%7.3%7.3%7.3%4.9%3.6%2.2%0.79%
Jan 202636.5%22.3%6.7%10.1%8.2%5.5%4.5%3.8%1.6%0.73%
Feb 202633.7%20.7%7.6%13.8%7.6%6.2%4.2%3.5%1.9%0.68%
Mar 202635.2%21.9%6.6%12%9.9%5.4%3.6%3.1%1.6%0.72%
Apr 202635.8%21.7%7.7%9.7%7.9%6.5%4.3%3.7%1.9%0.71%
May 202632.5%29.2%6.8%8.8%7.2%5.9%3.9%3.3%1.8%0.64%
Jun 202634.2%31.4%7.1%7.7%6.3%5.2%3.4%2.7%1.5%0.46%
Jul 202635.5%26.2%8.4%9.6%6.4%5.3%3.5%3%1.6%0.47%
Aug 202635.6%26.2%7.3%9.6%6.4%6.4%3.5%2.8%1.6%0.47%
Sep 202640.5%20.4%8.4%9.1%6.1%6.1%4.1%2.8%1.8%0.54%
Oct 202637.5%22.6%9.1%8.3%6.8%5.6%4.6%3.4%1.7%0.49%

Premier Protein sells other things too, so only its searches that name this product count here, like “premier protein shake”.

How has branded search for Muscle Milk and Premier Protein changed worldwide over the last 12 months?

3 findings

How did search popularity change for protein shake brands worldwide in October 2026?

3 changes

  1. In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches.

  2. In October 2026, Premier Protein gained share of searches among protein shake brands worldwide, from 20.4% to 22.6%.

  3. In October 2026, Muscle Milk lost share of searches among protein shake brands worldwide, from 6.1% to 5.6%.

How are Muscle Milk’s and Premier Protein’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Muscle Milk’s and Premier Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Muscle Milk

1 branded search term

  • muscle milk

Premier Protein

1 branded search term

  • premier protein shake

How the Brand Demand Index is measured

Other head-to-heads among protein shake brands

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