Brandwave

How popular isFairlife?

In October 2026, people searched for Fairlife by name about 425,000 times worldwide, a 44.9% increase from the previous year. These searches made up 37.5% of all global protein shake brand searches, placing Fairlife first out of ten brands. When we asked both ChatGPT and Google AI Overviews about protein shake brands, Fairlife appeared in all answers and was the most recommended of the ten.

Search and AI answers in October 2026

Fairlife is the most searched of 10 competitors and the most recommended in the AI answers we collected.

  1. FairlifeShare of searches 37.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Premier ProteinShare of searches 22.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. EnsureShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. OikosShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. OWYNShare of searches 6.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top protein shake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fairlife appeared in all five answers. Fairlife is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fairlife1st
  2. Premier Protein2nd
  3. OWYN3rd
  4. Quest Nutrition4th
  5. Koia5th
  6. Muscle Milk6th
  7. Ensure–
  8. Oikos–
  9. Orgain–
  10. Slate Milk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein shake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Fairlife compared with other protein shake brands worldwide?

Fairlife against protein shake brands worldwide, by month

Share of searches by month for Fairlife, Premier Protein, Ensure, Oikos, OWYN, Muscle Milk, Orgain, Quest Nutrition. The figures are in the table below the chart.

View monthly share of searches table
MonthFairlifePremier ProteinEnsureOikosOWYNMuscle MilkOrgainQuest NutritionKoiaSlate Milk
Nov 202538.7%19.4%7.5%8.7%7.2%7.2%3.9%4.4%2.1%0.95%
Dec 202539.3%19.8%7.6%7.3%7.3%7.3%4.9%3.6%2.2%0.79%
Jan 202636.5%22.3%6.7%10.1%8.2%5.5%4.5%3.8%1.6%0.73%
Feb 202633.7%20.7%7.6%13.8%7.6%6.2%4.2%3.5%1.9%0.68%
Mar 202635.2%21.9%6.6%12%9.9%5.4%3.6%3.1%1.6%0.72%
Apr 202635.8%21.7%7.7%9.7%7.9%6.5%4.3%3.7%1.9%0.71%
May 202632.5%29.2%6.8%8.8%7.2%5.9%3.9%3.3%1.8%0.64%
Jun 202634.2%31.4%7.1%7.7%6.3%5.2%3.4%2.7%1.5%0.46%
Jul 202635.5%26.2%8.4%9.6%6.4%5.3%3.5%3%1.6%0.47%
Aug 202635.6%26.2%7.3%9.6%6.4%6.4%3.5%2.8%1.6%0.47%
Sep 202640.5%20.4%8.4%9.1%6.1%6.1%4.1%2.8%1.8%0.54%
Oct 202637.5%22.6%9.1%8.3%6.8%5.6%4.6%3.4%1.7%0.49%

  1. 1.Fairlife

    37.5%

    Held 1st. 334K estimated branded searches, +1.8% vs prior month. Share -3 points.

  2. 2.Premier Protein

    22.6%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.2 points.

  3. 3.Ensure

    9.1%

    Moved from 4th to 3rd. 80.7K estimated branded searches, +18.3% vs prior month. Share +0.6 points.

  4. 4.Oikos

    8.3%

    Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.OWYN

    6.8%

    Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  6. 6.Muscle Milk

    5.6%

    Moved from 5th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  7. 7.Orgain

    4.6%

    Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.

  8. 8.Quest Nutrition

    3.4%

    Held 8th. 30.3K estimated branded searches, +32.3% vs prior month. Share +0.6 points.

  9. 9.Koia

    1.7%

    Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Slate Milk

    0.49%

    Held 10th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Fairlife, Premier Protein and Oikos sell other things too, so only their searches that name this product count here, like “fairlife core power”.

Compare popularity between Fairlife and its closest rivals

Every comparison with Fairlife

15 comparisons

How has branded search demand for Fairlife changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Fairlife worldwide rose from 293K to 425K.
  • Across the 12 months ending October 2026, Fairlife’s share of searches among protein shake brands worldwide decreased from 38.7% to 37.5%.
  • Across the 12 months ending October 2026, Fairlife’s share of searches among protein shake brands worldwide peaked at 40.5% in September 2026 and was lowest at 32.5% in May 2026.

How did search popularity change for protein shake brands worldwide in October 2026?

6 changes

  1. In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches.

  2. In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches.

  3. In October 2026, Premier Protein gained share of searches among protein shake brands worldwide, from 20.4% to 22.6%.

  4. In October 2026, Quest Nutrition gained share of searches among protein shake brands worldwide, from 2.8% to 3.4%.

  5. In October 2026, Fairlife lost share of searches among protein shake brands worldwide, from 40.5% to 37.5%.

  6. In October 2026, Oikos lost share of searches among protein shake brands worldwide, from 9.1% to 8.3%.

How are Fairlife’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Fairlife’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fairlife
  • fairlife core power
  • fairlife protein shake

Do you work for Fairlife? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Fairlife compete?

Fairlife is ranked by how often people search for it in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Protein shake brands1st of 1037.5%Shown above
Milk brands2nd of 732.8%Show ranking
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