Protein shake brands:Which are most popular?

Name: Protein shake brands: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Fairlife was the most searched protein shake brand worldwide, accounting for 37.5% of all searches among the ten brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Fairlife and OWYN showed up in every answer. Fairlife was recommended most often, coming first in every response.

Follow protein shake brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top protein shake brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fairlife and OWYN appeared every time. Fairlife was recommended most often, coming first in every answer. Premier Protein was second, and OWYN was third. Ensure, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Fairlife	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
OWYN	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Premier Protein	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Koia	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Muscle Milk	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Quest Nutrition	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Ensure	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Oikos	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Orgain	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Slate Milk	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein shake brands

5 answers

Asked ChatGPT
“Which protein shake should I buy?”
1. 1Fairlife
2. 2Premier Protein
3. 3OWYN
Asked ChatGPT
“What are the best ready-to-drink protein shakes?”
1. 1Fairlife
2. 2Premier Protein
3. 3OWYN
4. 4Koia
5. 5Muscle Milk
Asked ChatGPT
“What's the best protein shake for weight loss?”
1. 1Fairlife
2. 2Quest Nutrition
3. 3OWYN
Searched Google, AI Overview
“protein shake”
1. 1Fairlife
2. 2Premier Protein
3. 3OWYN
4. 4Koia
Searched Google, AI Overview
“best protein shake”
1. 1Fairlife
2. 2Premier Protein
3. 3OWYN

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which protein shake brands do people search for most?

This chart shows how often people search Google for each protein shake brand by name. Each line represents a brand's share of searches for all ten protein shake brands we track, month by month, from English-language searches worldwide.

Share of searches among protein shake brands worldwide, by month

Month	Fairlife	Premier Protein	Ensure	Oikos	OWYN	Muscle Milk	Orgain	Quest Nutrition	Koia	Slate Milk
Nov 2025	38.7%	19.4%	7.5%	8.7%	7.2%	7.2%	3.9%	4.4%	2.1%	0.95%
Dec 2025	39.3%	19.8%	7.6%	7.3%	7.3%	7.3%	4.9%	3.6%	2.2%	0.79%
Jan 2026	36.5%	22.3%	6.7%	10.1%	8.2%	5.5%	4.5%	3.8%	1.6%	0.73%
Feb 2026	33.7%	20.7%	7.6%	13.8%	7.6%	6.2%	4.2%	3.5%	1.9%	0.68%
Mar 2026	35.2%	21.9%	6.6%	12%	9.9%	5.4%	3.6%	3.1%	1.6%	0.72%
Apr 2026	35.8%	21.7%	7.7%	9.7%	7.9%	6.5%	4.3%	3.7%	1.9%	0.71%
May 2026	32.5%	29.2%	6.8%	8.8%	7.2%	5.9%	3.9%	3.3%	1.8%	0.64%
Jun 2026	34.2%	31.4%	7.1%	7.7%	6.3%	5.2%	3.4%	2.7%	1.5%	0.46%
Jul 2026	35.5%	26.2%	8.4%	9.6%	6.4%	5.3%	3.5%	3%	1.6%	0.47%
Aug 2026	35.6%	26.2%	7.3%	9.6%	6.4%	6.4%	3.5%	2.8%	1.6%	0.47%
Sep 2026	40.5%	20.4%	8.4%	9.1%	6.1%	6.1%	4.1%	2.8%	1.8%	0.54%
Oct 2026	37.5%	22.6%	9.1%	8.3%	6.8%	5.6%	4.6%	3.4%	1.7%	0.49%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Fairlife	37.5%	334K	+1.8%	-3 points
2, held 2nd	Premier Protein	22.6%	201K	+21.8%	+2.2 points
3, moved from 4th to 3rd	Ensure Abbott	9.1%	80.7K	+18.3%	+0.6 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Oikos Danone	8.3%	74K	0%	-0.8 pointsmoved from 3rd to 4th
5, moved from 6th to 5th	OWYN	6.8%	60.5K	+22.2%	+0.7 pointsmoved from 6th to 5th
6, moved from 5th to 6th	Muscle Milk PepsiCo	5.6%	49.5K	0%	-0.6 pointsmoved from 5th to 6th
7, held 7th	Orgain	4.6%	40.5K	+22.4%	+0.5 points
8, held 8th	Quest Nutrition	3.4%	30.3K	+32.3%	+0.6 points
9, held 9th	Koia	1.7%	14.8K	0%	-0.2 points
10, held 10th	Slate Milk	0.49%	4.4K	0%	0 points

1.Fairlife
37.5%
Held 1st. 334K estimated branded searches, +1.8% vs prior month. Share -3 points.
2.Premier Protein
22.6%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.2 points.
3.Ensure
9.1%
Moved from 4th to 3rd. 80.7K estimated branded searches, +18.3% vs prior month. Share +0.6 points.
4.Oikos
8.3%
Moved from 3rd to 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.
5.OWYN
6.8%
Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
6.Muscle Milk
5.6%
Moved from 5th to 6th. 49.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
7.Orgain
4.6%
Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.5 points.
8.Quest Nutrition
3.4%
Held 8th. 30.3K estimated branded searches, +32.3% vs prior month. Share +0.6 points.
9.Koia
1.7%
Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
10.Slate Milk
0.49%
Held 10th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Fairlife, Premier Protein and Oikos sell other things too, so only their searches that name this product count here, like “fairlife core power”.

Which brand is most popular in search among protein shake brands worldwide?

10 brands

In October 2026, Fairlife was the most searched among protein shake brands worldwide, with an estimated 334K branded searches, 37.5% of all searches for the ten tracked by the Brandwave Brand Demand Index. Premier Protein is in 2nd place, 15 percentage points behind at 22.6%.

Global protein shake brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Fairlife	38.7% → 37.5%	40.5%Sep 2026	32.5%May 2026	1st
Premier Protein	19.4% → 22.6%	31.4%Jun 2026	19.4%Nov 2025	2nd
Ensure	7.5% → 9.1%	9.1%Oct 2026	6.6%Mar 2026	4th → 3rd
Oikos	8.7% → 8.3%	13.8%Feb 2026	7.3%Dec 2025	3rd → 4th
OWYN	7.2% → 6.8%	9.9%Mar 2026	6.1%Sep 2026	6th → 5th
Muscle Milk	7.2% → 5.6%	7.3%Dec 2025	5.2%Jun 2026	5th → 6th
Orgain	3.9% → 4.6%	4.9%Dec 2025	3.4%Jun 2026	8th → 7th
Quest Nutrition	4.4% → 3.4%	4.4%Nov 2025	2.7%Jun 2026	7th → 8th
Koia	2.1% → 1.7%	2.2%Dec 2025	1.5%Jun 2026	9th
Slate Milk	0.95% → 0.49%	0.95%Nov 2025	0.46%Jun 2026	10th

Each finding as a sentence

Across the 12 months ending October 2026, Fairlife’s share of searches among protein shake brands worldwide decreased from 38.7% to 37.5%.
Across the 12 months ending October 2026, Premier Protein’s share of searches among protein shake brands worldwide increased from 19.4% to 22.6%.
Across the 12 months ending October 2026, Ensure’s share of searches among protein shake brands worldwide increased from 7.5% to 9.1%.
Across the 12 months ending October 2026, Muscle Milk’s share of searches among protein shake brands worldwide decreased from 7.2% to 5.6%.
Across the 12 months ending October 2026, Orgain’s share of searches among protein shake brands worldwide increased from 3.9% to 4.6%.
Across the 12 months ending October 2026, Quest Nutrition’s share of searches among protein shake brands worldwide decreased from 4.4% to 3.4%.
Across the 12 months ending October 2026, Fairlife’s share of searches among protein shake brands worldwide peaked at 40.5% in September 2026 and was lowest at 32.5% in May 2026.
Across the 12 months ending October 2026, Premier Protein’s share of searches among protein shake brands worldwide peaked at 31.4% in June 2026 and was lowest at 19.4% in November 2025.
Across the 12 months ending October 2026, Ensure’s share of searches among protein shake brands worldwide peaked at 9.1% in October 2026 and was lowest at 6.6% in March 2026.
Across the 12 months ending October 2026, Oikos’ share of searches among protein shake brands worldwide peaked at 13.8% in February 2026 and was lowest at 7.3% in December 2025.
Across the 12 months ending October 2026, OWYN’s share of searches among protein shake brands worldwide peaked at 9.9% in March 2026 and was lowest at 6.1% in September 2026.
Across the 12 months ending October 2026, Muscle Milk’s share of searches among protein shake brands worldwide peaked at 7.3% in December 2025 and was lowest at 5.2% in June 2026.
Across the 12 months ending October 2026, Orgain’s share of searches among protein shake brands worldwide peaked at 4.9% in December 2025 and was lowest at 3.4% in June 2026.
Across the 12 months ending October 2026, Quest Nutrition’s share of searches among protein shake brands worldwide peaked at 4.4% in November 2025 and was lowest at 2.7% in June 2026.
Across the 12 months ending October 2026, Ensure rose from 4th to 3rd among protein shake brands worldwide.
Across the 12 months ending October 2026, Oikos fell from 3rd to 4th among protein shake brands worldwide.
Across the 12 months ending October 2026, OWYN rose from 6th to 5th among protein shake brands worldwide.
Across the 12 months ending October 2026, Muscle Milk fell from 5th to 6th among protein shake brands worldwide.
Across the 12 months ending October 2026, Orgain rose from 8th to 7th among protein shake brands worldwide.
Across the 12 months ending October 2026, Quest Nutrition fell from 7th to 8th among protein shake brands worldwide.
Across the 12 months ending October 2026, Koia and Slate Milk held steady: their share of searches among protein shake brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for protein shake brands worldwide in October 2026?

8 changes

In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches.
In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches.
In October 2026, Premier Protein gained share of searches among protein shake brands worldwide, from 20.4% to 22.6%.
In October 2026, Quest Nutrition gained share of searches among protein shake brands worldwide, from 2.8% to 3.4%.
In October 2026, Fairlife lost share of searches among protein shake brands worldwide, from 40.5% to 37.5%.
In October 2026, Oikos lost share of searches among protein shake brands worldwide, from 9.1% to 8.3%.
In October 2026, Muscle Milk lost share of searches among protein shake brands worldwide, from 6.1% to 5.6%.
Orgain’s share of searches among protein shake brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.6% in October 2026.

How are branded searches counted for protein shake brands?

14 search terms

Each brand's share of searches among protein shake brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.