Brandwave

Ensure vs OWYN:Which is more popular?

In October 2026, Ensure had more branded searches than OWYN among protein shake brands worldwide. Ensure had about 80,700 branded searches, while OWYN had 60,500. Ensure made up 9.1% of all protein shake brand searches we track, and OWYN accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about protein shake brands, OWYN appeared in all five answers and Ensure in none.

Among protein shake brands worldwide in October 2026

Who do people search for more?

Ensure, about 33% more searches than OWYN

Ensure 80.7K searchesOWYN 60.5K searches

Who does AI mention more?

OWYN, mentioned in every answer we collected

OWYN in 5 of 5Ensure in 0 of 5

Who does AI recommend more?

OWYN, the only one of the two named

OWYN first in 5Ensure never named

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Top protein shake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, OWYN appeared in all five answers. Ensure did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fairlife1st
  2. Premier Protein2nd
  3. OWYN3rd
  4. Quest Nutrition4th
  5. Koia5th
  6. Muscle Milk6th
  7. Ensure–
  8. Oikos–
  9. Orgain–
  10. Slate Milk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein shake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Ensure or OWYN more popular in search?

This chart shows how often people search Google for Ensure and OWYN by name. Each line represents a brand's share of searches for all ten protein shake brands we track, month by month, from English-language searches worldwide.

Ensure and OWYN among protein shake brands worldwide, by month

Share of searches by month for Ensure, OWYN. The figures are in the table below the chart.

View monthly share of searches table
MonthFairlifePremier ProteinEnsureOikosOWYNMuscle MilkOrgainQuest NutritionKoiaSlate Milk
Nov 202538.7%19.4%7.5%8.7%7.2%7.2%3.9%4.4%2.1%0.95%
Dec 202539.3%19.8%7.6%7.3%7.3%7.3%4.9%3.6%2.2%0.79%
Jan 202636.5%22.3%6.7%10.1%8.2%5.5%4.5%3.8%1.6%0.73%
Feb 202633.7%20.7%7.6%13.8%7.6%6.2%4.2%3.5%1.9%0.68%
Mar 202635.2%21.9%6.6%12%9.9%5.4%3.6%3.1%1.6%0.72%
Apr 202635.8%21.7%7.7%9.7%7.9%6.5%4.3%3.7%1.9%0.71%
May 202632.5%29.2%6.8%8.8%7.2%5.9%3.9%3.3%1.8%0.64%
Jun 202634.2%31.4%7.1%7.7%6.3%5.2%3.4%2.7%1.5%0.46%
Jul 202635.5%26.2%8.4%9.6%6.4%5.3%3.5%3%1.6%0.47%
Aug 202635.6%26.2%7.3%9.6%6.4%6.4%3.5%2.8%1.6%0.47%
Sep 202640.5%20.4%8.4%9.1%6.1%6.1%4.1%2.8%1.8%0.54%
Oct 202637.5%22.6%9.1%8.3%6.8%5.6%4.6%3.4%1.7%0.49%

How has branded search for Ensure and OWYN changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: OWYN took it in January 2026, Ensure took it in February 2026, OWYN took it in March 2026, Ensure took it in June 2026.
  • Across the 12 months ending October 2026, Ensure’s share of searches among protein shake brands worldwide moved from 7.5% to 9.1%, and its estimated monthly branded searches moved from 42.4K to 80.7K.
  • Across the 12 months ending October 2026, OWYN’s share of searches among protein shake brands worldwide moved from 7.2% to 6.8%, and its estimated monthly branded searches moved from 40.5K to 60.5K.

How did search popularity change for protein shake brands worldwide in October 2026?

2 changes

  1. In October 2026, OWYN overtook Muscle Milk to rank 5th among protein shake brands worldwide, with 6.8% of the searches.

  2. In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches.

How are Ensure’s and OWYN’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Ensure’s and OWYN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ensure

3 branded search terms

  • ensure max protein
  • ensure protein shake
  • ensure shake

OWYN

1 branded search term

  • owyn protein shake

How the Brand Demand Index is measured

Other head-to-heads among protein shake brands

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