Brandwave

Oikos vs Premier Protein:Which is more popular?

In October 2026, Premier Protein had more branded searches than Oikos among protein shake brands worldwide. Premier Protein had about 201,000 branded searches, while Oikos had 74,000. Premier Protein made up 22.6% of all protein shake brand searches we track, and Oikos accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about protein shake brands, Premier Protein appeared in four of the five answers and Oikos in none.

Among protein shake brands worldwide in October 2026

Who do people search for more?

Premier Protein, about 3 searches for every 1 for Oikos

Premier Protein 201K searchesOikos 74K searches

Who does AI mention more?

Premier Protein, mentioned in 4 of 5 answers, Oikos in 0

Premier Protein in 4 of 5Oikos in 0 of 5

Who does AI recommend more?

Premier Protein, the only one of the two named

Premier Protein first in 4Oikos never named

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Top protein shake brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Premier Protein was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Oikos did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fairlife1st
  2. Premier Protein2nd
  3. OWYN3rd
  4. Quest Nutrition4th
  5. Koia5th
  6. Muscle Milk6th
  7. Ensure–
  8. Oikos–
  9. Orgain–
  10. Slate Milk–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fairlife5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OWYN5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Premier Protein4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Koia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Muscle Milk1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quest Nutrition1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ensure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oikos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Orgain0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Slate Milk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about protein shake brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Oikos or Premier Protein more popular in search?

This chart shows how often people search Google for Oikos and Premier Protein by name. Each line represents a brand's share of searches for all ten protein shake brands we track, month by month, from English-language searches worldwide.

Oikos and Premier Protein among protein shake brands worldwide, by month

Share of searches by month for Premier Protein, Oikos. The figures are in the table below the chart.

View monthly share of searches table
MonthFairlifePremier ProteinEnsureOikosOWYNMuscle MilkOrgainQuest NutritionKoiaSlate Milk
Nov 202538.7%19.4%7.5%8.7%7.2%7.2%3.9%4.4%2.1%0.95%
Dec 202539.3%19.8%7.6%7.3%7.3%7.3%4.9%3.6%2.2%0.79%
Jan 202636.5%22.3%6.7%10.1%8.2%5.5%4.5%3.8%1.6%0.73%
Feb 202633.7%20.7%7.6%13.8%7.6%6.2%4.2%3.5%1.9%0.68%
Mar 202635.2%21.9%6.6%12%9.9%5.4%3.6%3.1%1.6%0.72%
Apr 202635.8%21.7%7.7%9.7%7.9%6.5%4.3%3.7%1.9%0.71%
May 202632.5%29.2%6.8%8.8%7.2%5.9%3.9%3.3%1.8%0.64%
Jun 202634.2%31.4%7.1%7.7%6.3%5.2%3.4%2.7%1.5%0.46%
Jul 202635.5%26.2%8.4%9.6%6.4%5.3%3.5%3%1.6%0.47%
Aug 202635.6%26.2%7.3%9.6%6.4%6.4%3.5%2.8%1.6%0.47%
Sep 202640.5%20.4%8.4%9.1%6.1%6.1%4.1%2.8%1.8%0.54%
Oct 202637.5%22.6%9.1%8.3%6.8%5.6%4.6%3.4%1.7%0.49%

Premier Protein and Oikos sell other things too, so only their searches that name this product count here, like “premier protein shake”.

How has branded search for Oikos and Premier Protein changed worldwide over the last 12 months?

3 findings
  • Premier Protein was ahead of Oikos in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Oikos’ share of searches among protein shake brands worldwide moved from 8.7% to 8.3%, and its estimated monthly branded searches moved from 49.5K to 74K.
  • Across the 12 months ending October 2026, Premier Protein’s share of searches among protein shake brands worldwide moved from 19.4% to 22.6%, and its estimated monthly branded searches moved from 110K to 201K.

How did search popularity change for protein shake brands worldwide in October 2026?

3 changes

  1. In October 2026, Ensure overtook Oikos to rank 3rd among protein shake brands worldwide, with 9.1% of the searches.

  2. In October 2026, Premier Protein gained share of searches among protein shake brands worldwide, from 20.4% to 22.6%.

  3. In October 2026, Oikos lost share of searches among protein shake brands worldwide, from 9.1% to 8.3%.

How are Oikos’ and Premier Protein’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Oikos’ and Premier Protein’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Oikos

1 branded search term

  • oikos protein shake

Premier Protein

1 branded search term

  • premier protein shake

How the Brand Demand Index is measured

Other head-to-heads among protein shake brands

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