How popular isOikos?
In September 2026, people searched for Oikos by name about 135,000 times worldwide, about the same as the previous year. These searches made up 11.2% of all global yoghurt brand searches, placing Oikos fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about yoghurt brands, Oikos appeared in three of the five answers and was the third most recommended of the nine.
Oikos is the fourth most searched of 9 competitors and the third most recommended in AI answers.
MüllerShare of searches 30.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ChobaniShare of searches 25%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
The CollectiveShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
OikosShare of searches 11.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd- ActiviaShare of searches 6.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top yoghurt brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Oikos was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Oikos is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chobani4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fage4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Siggi's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oikos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Yoplait2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Müller0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Activia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Noosa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about yoghurt brands
5 answers
Asked ChatGPT
“Which yoghurt brand should I buy?”
Asked ChatGPT
“What are the best yoghurt brands?”
Asked ChatGPT
“What's the best yoghurt brand for everyday snacking?”
Searched Google, AI Overview
“high protein yoghurt”
Searched Google, AI Overview
“best yoghurt”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which yoghurt brands compete with Oikos?
Share of searches by month for Müller, Chobani, The Collective, Oikos, Activia, Fage, Yoplait, Noosa, Siggi's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Müller | Chobani | The Collective | Oikos | Activia | Fage | Yoplait | Noosa | Siggi's |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 27.7% | 8.3% | 10.2% | 6.8% | 3.7% | 3.7% | 3.1% | 2.5% |
| Nov 2025 | 38.3% | 20.9% | 11.5% | 9.4% | 6.3% | 4.2% | 4.2% | 2.3% | 2.8% |
| Dec 2025 | 45.9% | 16.8% | 11.3% | 9.2% | 6.2% | 2.8% | 3.4% | 2.3% | 2.3% |
| Jan 2026 | 30% | 20.1% | 13.5% | 11% | 7.4% | 4.9% | 4% | 4% | 4.9% |
| Feb 2026 | 27.4% | 22.4% | 12.3% | 12.3% | 8.3% | 4.5% | 4.5% | 4.5% | 3.7% |
| Mar 2026 | 31% | 20.7% | 11.4% | 11.4% | 7.6% | 5.1% | 5.1% | 4.2% | 3.4% |
| Apr 2026 | 31.8% | 21.2% | 11.7% | 11.7% | 7.8% | 4.3% | 5.2% | 3.5% | 2.9% |
| May 2026 | 32.2% | 21.5% | 11.9% | 11.8% | 6.5% | 5.3% | 4.3% | 3.5% | 2.9% |
| Jun 2026 | 42.9% | 19.2% | 10.6% | 8.6% | 5.8% | 3.9% | 3.9% | 3.2% | 2.1% |
| Jul 2026 | 39.1% | 17.4% | 11.8% | 9.5% | 6.4% | 4.3% | 4.3% | 4.3% | 2.9% |
| Aug 2026 | 30.3% | 24.8% | 11.2% | 11.1% | 6.1% | 4.1% | 5% | 4.1% | 3.3% |
| Sep 2026 | 30.5% | 25% | 11.3% | 11.2% | 6.1% | 5% | 4.1% | 3.4% | 3.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.5% | 368K | 0% | +0.2 points | |
| 2, held 2nd | 25% | 301K | 0% | +0.2 points | |
| 3, held 3rd | 11.3% | 136K | +0.3% | +0.1 points | |
| 4, held 4th | 11.2% | 135K | 0% | +0.1 points | |
| 5, held 5th | 6.1% | 74K | 0% | 0 points | |
| 6, moved from 7th to 6th | 5% | 60.5K | +22.2% | +0.9 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 4.1% | 49.5K | -18.2% | -0.9 pointsmoved from 6th to 7th | |
| 8, held 8th | 3.4% | 40.5K | -18.2% | -0.7 points | |
| 9, held 9th | 3.4% | 40.5K | 0% | 0 points |
1.
Müller30.5%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.
Chobani25%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.2 points.
11.3%
Held 3rd. 136K estimated branded searches, +0.3% vs prior month. Share +0.1 points.
4.
Oikos11.2%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.Activia
6.1%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Fage5%
Moved from 7th to 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.
7.
Yoplait4.1%
Moved from 6th to 7th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
8.
Noosa3.4%
Held 8th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
9.Siggi's
3.4%
Held 9th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Oikos and its closest rivals
Every comparison with Oikos
8 comparisons
How has branded search demand for Oikos changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Oikos worldwide held steady at 135K.
- Across the 12 months ending September 2026, Oikos’ share of searches among yoghurt brands worldwide increased from 10.2% to 11.2%.
- Across the 12 months ending September 2026, Oikos’ share of searches among yoghurt brands worldwide peaked at 12.3% in February 2026 and was lowest at 8.6% in June 2026.
- Across the 12 months ending September 2026, Oikos fell from 3rd to 4th among yoghurt brands worldwide.
How did search popularity change for yoghurt brands worldwide in September 2026?
6 changes
In September 2026, Fage overtook Yoplait to rank 6th among yoghurt brands worldwide, with 5% of the searches.
In September 2026, Yoplait lost share of searches among yoghurt brands worldwide, from 5% to 4.1%.
In September 2026, Noosa lost share of searches among yoghurt brands worldwide, from 4.1% to 3.4%.
Oikos’ share of searches among yoghurt brands worldwide has gained ground for 3 months in a row, from 8.6% to 11.2% in September 2026.
Siggi's’ share of searches among yoghurt brands worldwide has gained ground for 3 months in a row, from 2.1% to 3.4% in September 2026.
Estimated monthly branded searches for The Collective worldwide rose 23% over 12 measured months, from 110K to 136K in September 2026.
How are Oikos’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Oikos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- oikos
Who owns Oikos?
Oikos is owned by Danone. Brandwave also tracks Activia, owned by the same company, worldwide.
Do you work for Oikos? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Oikos your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.