Brandwave

Yoghurt brands:Which brands are most popular in search?

In August 2026, Chobani was the most searched among yoghurt brands worldwide, with an estimated 301K branded searches and 81.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chobani81.3%
  2. Yoplait16.3%
  3. Anchor2.2%
  4. The Collective0.13%
  5. Gopala<0.01%

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Share of SearchLeaderboard

Compare the yoghurt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among yoghurt brands worldwide, by month

Share of Search by month for Chobani, Yoplait, Anchor. The figures are in the table below the chart.

View monthly share of search table
MonthChobaniYoplaitAnchorThe CollectiveGopala
Oct 202586.7%11.7%1.6%0.11%<0.01%
Nov 202581.3%16.4%2.2%0.13%<0.01%
Dec 202580.9%16.3%2.7%0.13%<0.01%
Jan 202680.9%16.3%2.7%0.19%<0.01%
Feb 202680.9%16.3%2.7%0.13%<0.01%
Mar 202678.1%19.2%2.6%0.12%<0.01%
Apr 202678.1%19.2%2.6%0.15%<0.01%
May 202680.9%16.3%2.7%0.16%<0.01%
Jun 202681.3%16.4%2.2%0.16%<0.01%
Jul 202677.6%19.1%3.1%0.19%<0.01%
Aug 202681.3%16.3%2.2%0.13%<0.01%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Chobani

    81.3%

    Held 1st. 301K estimated branded searches, +49.8% vs prior month. Share +3.8 points.

  2. 2.Yoplait

    16.3%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share -2.8 points.

  3. 3.Anchor

    2.2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.The Collective

    0.13%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Gopala

    <0.01%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among yoghurt brands worldwide?

In August 2026, Chobani was the most searched among yoghurt brands worldwide, with an estimated 301K branded searches and 81.3% estimated Share of Search within this set. Yoplait is in 2nd place, 65 percentage points behind at 16.3% Share of Search.

Global yoghurt brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chobani86.7% → 81.3%86.7%Oct 202577.6%Jul 20261st
Yoplait11.7% → 16.3%19.2%Mar 202611.7%Oct 20252nd
Anchor1.6% → 2.2%3.1%Jul 20261.6%Oct 20253rd
The Collective0.11% → 0.13%0.19%Jan 20260.11%Oct 20254th
Gopala<0.01%<0.01%Jun 2026<0.01%Feb 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide decreased from 86.7% to 81.3%.
  • Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands worldwide increased from 11.7% to 16.3%.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among yoghurt brands worldwide increased from 1.6% to 2.2%.
  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide peaked at 86.7% in October 2025 and was lowest at 77.6% in July 2026.
  • Across the 11 months ending August 2026, Yoplait’s estimated Share of Search among yoghurt brands worldwide peaked at 19.2% in March 2026 and was lowest at 11.7% in October 2025.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among yoghurt brands worldwide peaked at 3.1% in July 2026 and was lowest at 1.6% in October 2025.
  • Across the 11 months ending August 2026, The Collective and Gopala held steady: their estimated Share of Search among yoghurt brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for yoghurt brands worldwide in August 2026?

  1. In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 77.6% to 81.3%.

  2. In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 19.1% to 16.3%.

  3. In August 2026, Anchor lost estimated Share of Search among yoghurt brands worldwide, from 3.1% to 2.2%.

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