How popular isChobani in search?
In August 2026, there were an estimated 301K branded searches for Chobani worldwide which is down 18.2% over the last 11 months. Chobani holds 59.6% estimated Share of Search among yoghurt brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Chobani59.6%
The Collective26.8%
Yoplait12%
Anchor1.6%
Gopala<0.01%
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Which yoghurt brands compete with Chobani?
Share of Search by month for Chobani, The Collective, Yoplait. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | The Collective | Yoplait | Anchor | Gopala |
|---|---|---|---|---|---|
| Oct 2025 | 68.8% | 20.7% | 9.3% | 1.2% | <0.01% |
| Nov 2025 | 56.2% | 30.9% | 11.3% | 1.5% | <0.01% |
| Dec 2025 | 52.4% | 35.3% | 10.6% | 1.7% | <0.01% |
| Jan 2026 | 52.4% | 35.3% | 10.5% | 1.7% | <0.01% |
| Feb 2026 | 56% | 30.8% | 11.3% | 1.8% | <0.01% |
| Mar 2026 | 54.7% | 30.1% | 13.4% | 1.8% | <0.01% |
| Apr 2026 | 54.7% | 30.1% | 13.4% | 1.8% | <0.01% |
| May 2026 | 56% | 30.9% | 11.3% | 1.8% | <0.01% |
| Jun 2026 | 56.2% | 31% | 11.3% | 1.5% | <0.01% |
| Jul 2026 | 51% | 34.4% | 12.6% | 2.1% | <0.01% |
| Aug 2026 | 59.6% | 26.8% | 12% | 1.6% | <0.01% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.6% | 301K | +49.8% | +8.6 points | |
| 2, held 2nd | 26.8% | 135K | 0% | -7.6 points | |
| 3, held 3rd | 12% | 60.5K | +22.2% | -0.6 points | |
| 4, held 4th | 1.6% | 8.1K | 0% | -0.5 points | |
| 5, held 5th | <0.01% | 20 | +100% | 0 points |
1.
Chobani59.6%
Held 1st. 301K estimated branded searches, +49.8% vs prior month. Share +8.6 points.
26.8%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share -7.6 points.
3.
Yoplait12%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share -0.6 points.
4.
Anchor1.6%
Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Gopala<0.01%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare search popularity between Chobani and its closest rivals
Every comparison with Chobani
8 comparisons
How has branded search demand for Chobani changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Chobani worldwide fell from 368K to 301K.
- Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide decreased from 68.8% to 59.6%.
- Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide peaked at 68.8% in October 2025 and was lowest at 51% in July 2026.
How did search popularity change for yoghurt brands worldwide in August 2026?
4 changes
In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 51% to 59.6%.
In August 2026, The Collective lost estimated Share of Search among yoghurt brands worldwide, from 34.4% to 26.8%.
In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 12.6% to 12%.
Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
Where does Chobani compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Yoghurt brands | 1st of 5 | 59.6% | Shown above |
| Dips brands | 1st of 6 | 78.8% | Show ranking |
How is Chobani measured?
Brandwave collects information about searches that people make online using Chobani’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- chobani
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