Brandwave

How popular isAnchor in search?

In August 2026, there were an estimated 8.1K branded searches for Anchor worldwide which is up 22.7% over the last 11 months. Anchor holds 2.2% estimated Share of Search among yoghurt brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chobani81.3%
  2. Yoplait16.3%
  3. Anchor2.2%
  4. The Collective0.13%
  5. Gopala<0.01%
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Which yoghurt brands compete with Anchor?

Anchor against yoghurt brands worldwide, by month

Share of Search by month for Chobani, Yoplait, Anchor. The figures are in the table below the chart.

View monthly share of search table
MonthChobaniYoplaitAnchorThe CollectiveGopala
Oct 202586.7%11.7%1.6%0.11%<0.01%
Nov 202581.3%16.4%2.2%0.13%<0.01%
Dec 202580.9%16.3%2.7%0.13%<0.01%
Jan 202680.9%16.3%2.7%0.19%<0.01%
Feb 202680.9%16.3%2.7%0.13%<0.01%
Mar 202678.1%19.2%2.6%0.12%<0.01%
Apr 202678.1%19.2%2.6%0.15%<0.01%
May 202680.9%16.3%2.7%0.16%<0.01%
Jun 202681.3%16.4%2.2%0.16%<0.01%
Jul 202677.6%19.1%3.1%0.19%<0.01%
Aug 202681.3%16.3%2.2%0.13%<0.01%
Sep 2026—————

  1. 1.Chobani

    81.3%

    Held 1st. 301K estimated branded searches, +49.8% vs prior month. Share +3.8 points.

  2. 2.Yoplait

    16.3%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share -2.8 points.

  3. 3.Anchor

    2.2%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  4. 4.The Collective

    0.13%

    Held 4th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Gopala

    <0.01%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare search popularity between Anchor and its closest rivals

How has branded search demand for Anchor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Anchor worldwide rose from 6.6K to 8.1K.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among yoghurt brands worldwide increased from 1.6% to 2.2%.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among yoghurt brands worldwide peaked at 3.1% in July 2026 and was lowest at 1.6% in October 2025.

How did search popularity change for yoghurt brands worldwide in August 2026?

  1. In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 77.6% to 81.3%.

  2. In August 2026, Yoplait lost estimated Share of Search among yoghurt brands worldwide, from 19.1% to 16.3%.

  3. In August 2026, Anchor lost estimated Share of Search among yoghurt brands worldwide, from 3.1% to 2.2%.

Where does Anchor compete?

Anchor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Milk brands5th of 62%Show ranking
Yoghurt brands3rd of 52.2%Shown above
Cheese brands5th of 64.8%Show ranking
Butter brands2nd of 611.7%Show ranking

How is Anchor measured?

Brandwave collects information about searches that people make online using Anchor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • anchor milk

Do you work for Anchor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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