Brandwave

How popular isAnchor in search?

In August 2026, there were an estimated 8.1K branded searches for Anchor worldwide which is up 22.7% over the last 11 months. Anchor holds 4.2% estimated Share of Search among cheese brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philadelphia46.6%
  2. Tillamook20.9%
  3. Cathedral City19.1%
  4. Bega9.3%
  5. Anchor4.2%
  6. Mainland0.01%
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Which cheese brands compete with Anchor?

Anchor against cheese brands worldwide, by month

Share of Search by month for Philadelphia, Tillamook, Cathedral City, Bega, Anchor. The figures are in the table below the chart.

View monthly share of search table
MonthPhiladelphiaTillamookCathedral CityBegaAnchorMainland
Oct 202549.7%12.2%26.3%8.1%3.6%0.01%
Nov 202555.6%13.7%19.8%7.5%3.3%<0.01%
Dec 202559%14.5%17.1%6.5%2.9%<0.01%
Jan 202658.6%14.4%17%6.4%3.5%<0.01%
Feb 202659.2%14.5%16.2%6.5%3.6%<0.01%
Mar 202657.7%14.1%18.4%6.3%3.5%<0.01%
Apr 202664%12.8%14.3%5.7%3.1%<0.01%
May 202663.9%12.8%14.3%5.7%3.1%<0.01%
Jun 202669.1%11.4%12.1%5.1%2.3%<0.01%
Jul 202657%17.1%14.9%7.6%3.4%<0.01%
Aug 202646.6%20.9%19.1%9.3%4.2%0.01%
Sep 2026——————
  1. Held 1st. 90.5K estimated branded searches, -33% vs prior month. Share -10.4 points.

  2. 2.Tillamook

    20.9%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +3.8 points.

  3. Held 3rd. 37K estimated branded searches, +5.1% vs prior month. Share +4.2 points.

  4. 4.Bega

    9.3%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Anchor

    4.2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Mainland

    0.01%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare search popularity between Anchor and its closest rivals

How has branded search demand for Anchor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Anchor worldwide rose from 6.6K to 8.1K.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among cheese brands worldwide increased from 3.6% to 4.2%.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among cheese brands worldwide peaked at 4.2% in August 2026 and was lowest at 2.3% in June 2026.

How did search popularity change for cheese brands worldwide in August 2026?

  1. In August 2026, Cathedral City gained estimated Share of Search among cheese brands worldwide, from 14.9% to 19.1%.

  2. In August 2026, Tillamook gained estimated Share of Search among cheese brands worldwide, from 17.1% to 20.9%.

  3. In August 2026, Bega gained estimated Share of Search among cheese brands worldwide, from 7.6% to 9.3%.

  4. In August 2026, Anchor gained estimated Share of Search among cheese brands worldwide, from 3.4% to 4.2%.

  5. In August 2026, Philadelphia lost estimated Share of Search among cheese brands worldwide, from 57% to 46.6%.

Where does Anchor compete?

Anchor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Yoghurt brands4th of 51.6%Show ranking
Milk brands5th of 62%Show ranking
Cheese brands5th of 64.2%Shown above
Butter brands3rd of 610%Show ranking

How is Anchor measured?

Brandwave collects information about searches that people make online using Anchor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • anchor milk

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How the Brand Demand Index is measured

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Is Anchor your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.