Anchor vs Sargento:Which is more popular?
In September 2026, Sargento had more branded searches than Anchor among cheese brands worldwide. Sargento had about 122,000 branded searches, while Anchor had 3,600. Sargento made up 31.3% of all cheese brand searches we track, and Anchor accounted for 0.92%. When we asked ChatGPT and Google AI Overviews about cheese brands, Sargento appeared in three of the five answers and Anchor in none.
Who do people search for more?
Sargento, about 34 searches for every 1 for Anchor
Who does AI mention more?
Sargento, mentioned in 3 of 5 answers, Anchor in 0
Who does AI recommend more?
Sargento, the only one of the two named
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Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sargento was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Anchor did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tillamook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cabot Creamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sargento3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philadelphia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cathedral City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cheese brands
5 answers
Asked ChatGPT
“Which cheese brand should I buy?”
Asked ChatGPT
“What are the best cheese brands?”
Asked ChatGPT
“What's the best cheese brand for everyday cooking?”
Searched Google, AI Overview
“cheese brands”
Searched Google, AI Overview
“cheese for sandwiches”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Anchor or Sargento more popular in search?
This chart shows how often people search Google for Anchor and Sargento by name. Each line represents a brand's share of searches for all nine cheese brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sargento, Anchor. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sargento | Philadelphia | Tillamook | Cathedral City | Cabot Creamery | Bega | Anchor | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 32.1% | 7.9% | 17% | 10.7% | 5.3% | 1.3% | <0.01% |
| Nov 2025 | 24.9% | 37.7% | 9.3% | 13.4% | 8.5% | 5.1% | 1.2% | <0.01% |
| Dec 2025 | 20.2% | 42.5% | 10.4% | 12.3% | 8.8% | 4.7% | 1.1% | <0.01% |
| Jan 2026 | 23% | 41.3% | 10.1% | 12% | 8% | 4.5% | 1.1% | <0.01% |
| Feb 2026 | 20.1% | 44% | 10.8% | 12.1% | 7% | 4.8% | 1.2% | <0.01% |
| Mar 2026 | 23.1% | 41.4% | 10.1% | 13.2% | 6.6% | 4.5% | 1.1% | <0.01% |
| Apr 2026 | 23.9% | 45.9% | 9.2% | 10.3% | 5.6% | 4.1% | 1% | <0.01% |
| May 2026 | 21.1% | 48% | 9.6% | 10.8% | 5.1% | 4.3% | 1% | <0.01% |
| Jun 2026 | 18.9% | 52.2% | 8.6% | 9.1% | 6.4% | 3.8% | 0.94% | <0.01% |
| Jul 2026 | 24.9% | 39.1% | 11.7% | 10.2% | 7.6% | 5.2% | 1.3% | <0.01% |
| Aug 2026 | 24.9% | 31.1% | 13.9% | 12.7% | 9.6% | 6.2% | 1.5% | <0.01% |
| Sep 2026 | 31.3% | 23.2% | 23.2% | 9.5% | 7.2% | 4.6% | 0.92% | <0.01% |
How has the Anchor and Sargento comparison changed over the last 12 months?
3 findings
- Sargento was ahead of Anchor in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Anchor’s share of searches among cheese brands worldwide moved from 1.3% to 0.92%, and its estimated monthly branded searches held steady at 3.6K.
- Across the 12 months ending September 2026, Sargento’s share of searches among cheese brands worldwide moved from 25.8% to 31.3%, and its estimated monthly branded searches moved from 72.6K to 122K.
How did search popularity change for cheese brands worldwide in September 2026?
2 changes
In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches.
In September 2026, Anchor lost share of searches among cheese brands worldwide, from 1.5% to 0.92%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Anchor’s and Sargento’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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