Sargento vs Tillamook:Which is more popular?
In September 2026, Sargento had more branded searches than Tillamook among cheese brands worldwide. Sargento had about 122,000 branded searches, while Tillamook had 90,500. Sargento made up 31.3% of all cheese brand searches we track, and Tillamook accounted for 23.2%. When we asked ChatGPT and Google AI Overviews about cheese brands, Tillamook appeared in four of the five answers and Sargento in three. Tillamook was mentioned before Sargento in three out of four answers.
Who do people search for more?
Sargento, about 35% more searches than Tillamook
Who does AI mention more?
Tillamook, mentioned in 4 of 5 answers, Sargento in 3
Who does AI recommend more?
Tillamook, named ahead of Sargento in 3 of 4 answers
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Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tillamook was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sargento was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tillamook was listed before Sargento in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tillamook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cabot Creamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sargento3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philadelphia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cathedral City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cheese brands
5 answers
Asked ChatGPT
“Which cheese brand should I buy?”
Asked ChatGPT
“What are the best cheese brands?”
Asked ChatGPT
“What's the best cheese brand for everyday cooking?”
Searched Google, AI Overview
“cheese brands”
Searched Google, AI Overview
“cheese for sandwiches”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Sargento or Tillamook more popular in search?
This chart shows how often people search Google for Sargento and Tillamook by name. Each line represents a brand's share of searches for all nine cheese brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sargento, Tillamook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sargento | Philadelphia | Tillamook | Cathedral City | Cabot Creamery | Bega | Anchor | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 32.1% | 7.9% | 17% | 10.7% | 5.3% | 1.3% | <0.01% |
| Nov 2025 | 24.9% | 37.7% | 9.3% | 13.4% | 8.5% | 5.1% | 1.2% | <0.01% |
| Dec 2025 | 20.2% | 42.5% | 10.4% | 12.3% | 8.8% | 4.7% | 1.1% | <0.01% |
| Jan 2026 | 23% | 41.3% | 10.1% | 12% | 8% | 4.5% | 1.1% | <0.01% |
| Feb 2026 | 20.1% | 44% | 10.8% | 12.1% | 7% | 4.8% | 1.2% | <0.01% |
| Mar 2026 | 23.1% | 41.4% | 10.1% | 13.2% | 6.6% | 4.5% | 1.1% | <0.01% |
| Apr 2026 | 23.9% | 45.9% | 9.2% | 10.3% | 5.6% | 4.1% | 1% | <0.01% |
| May 2026 | 21.1% | 48% | 9.6% | 10.8% | 5.1% | 4.3% | 1% | <0.01% |
| Jun 2026 | 18.9% | 52.2% | 8.6% | 9.1% | 6.4% | 3.8% | 0.94% | <0.01% |
| Jul 2026 | 24.9% | 39.1% | 11.7% | 10.2% | 7.6% | 5.2% | 1.3% | <0.01% |
| Aug 2026 | 24.9% | 31.1% | 13.9% | 12.7% | 9.6% | 6.2% | 1.5% | <0.01% |
| Sep 2026 | 31.3% | 23.2% | 23.2% | 9.5% | 7.2% | 4.6% | 0.92% | <0.01% |
How has the Sargento and Tillamook comparison changed over the last 12 months?
3 findings
- Sargento was ahead of Tillamook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sargento’s share of searches among cheese brands worldwide moved from 25.8% to 31.3%, and its estimated monthly branded searches moved from 72.6K to 122K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among cheese brands worldwide moved from 7.9% to 23.2%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
How did search popularity change for cheese brands worldwide in September 2026?
2 changes
In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches.
In September 2026, Tillamook gained share of searches among cheese brands worldwide, from 13.9% to 23.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sargento’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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