How popular isSargento?
In September 2026, people searched for Sargento by name about 122,000 times worldwide, a 68.2% increase from the previous year. These searches made up 31.3% of all global cheese brand searches, placing Sargento first out of nine brands. When we asked both ChatGPT and Google AI Overviews about cheese brands, Sargento appeared in three of the five answers and was the third most recommended of the nine.
Sargento is the most searched of 9 competitors and the third most recommended in AI answers.
SargentoShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
PhiladelphiaShare of searches 23.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TillamookShare of searches 23.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Cathedral CityShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Cabot CreameryShare of searches 7.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sargento was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sargento is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tillamook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cabot Creamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sargento3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kerrygold2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Philadelphia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cathedral City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cheese brands
5 answers
Asked ChatGPT
“Which cheese brand should I buy?”
Asked ChatGPT
“What are the best cheese brands?”
Asked ChatGPT
“What's the best cheese brand for everyday cooking?”
Searched Google, AI Overview
“cheese brands”
Searched Google, AI Overview
“cheese for sandwiches”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cheese brands compete with Sargento?
Share of searches by month for Sargento, Philadelphia, Tillamook, Cathedral City, Cabot Creamery, Bega. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sargento | Philadelphia | Tillamook | Cathedral City | Cabot Creamery | Bega | Anchor | Mainland | Kerrygold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 32.1% | 7.9% | 17% | 10.7% | 5.3% | 1.3% | <0.01% | — |
| Nov 2025 | 24.9% | 37.7% | 9.3% | 13.4% | 8.5% | 5.1% | 1.2% | <0.01% | — |
| Dec 2025 | 20.2% | 42.5% | 10.4% | 12.3% | 8.8% | 4.7% | 1.1% | <0.01% | — |
| Jan 2026 | 23% | 41.3% | 10.1% | 12% | 8% | 4.5% | 1.1% | <0.01% | — |
| Feb 2026 | 20.1% | 44% | 10.8% | 12.1% | 7% | 4.8% | 1.2% | <0.01% | — |
| Mar 2026 | 23.1% | 41.4% | 10.1% | 13.2% | 6.6% | 4.5% | 1.1% | <0.01% | — |
| Apr 2026 | 23.9% | 45.9% | 9.2% | 10.3% | 5.6% | 4.1% | 1% | <0.01% | — |
| May 2026 | 21.1% | 48% | 9.6% | 10.8% | 5.1% | 4.3% | 1% | <0.01% | — |
| Jun 2026 | 18.9% | 52.2% | 8.6% | 9.1% | 6.4% | 3.8% | 0.94% | <0.01% | — |
| Jul 2026 | 24.9% | 39.1% | 11.7% | 10.2% | 7.6% | 5.2% | 1.3% | <0.01% | — |
| Aug 2026 | 24.9% | 31.1% | 13.9% | 12.7% | 9.6% | 6.2% | 1.5% | <0.01% | — |
| Sep 2026 | 31.3% | 23.2% | 23.2% | 9.5% | 7.2% | 4.6% | 0.92% | <0.01% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.3% | 122K | +68.2% | +6.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.2% | 90.5K | 0% | -7.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.2% | 90.5K | +123.5% | +9.3 points | |
| 4, held 4th | 9.5% | 37K | 0% | -3.2 points | |
| 5, held 5th | 7.2% | 28K | 0% | -2.4 points | |
| 6, held 6th | 4.6% | 18.1K | 0% | -1.6 points | |
| 7, held 7th | 0.92% | 3.6K | -18.2% | -0.6 points | |
| 8, held 8th | <0.01% | 10 | -50% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Sargento31.3%
Moved from 2nd to 1st. 122K estimated branded searches, +68.2% vs prior month. Share +6.4 points.
23.2%
Moved from 1st to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -7.9 points.
23.2%
Held 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +9.3 points.
9.5%
Held 4th. 37K estimated branded searches, 0% vs prior month. Share -3.2 points.
7.2%
Held 5th. 28K estimated branded searches, 0% vs prior month. Share -2.4 points.
6.
Bega4.6%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.
7.
Anchor0.92%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
8.
Mainland<0.01%
Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Sargento and its closest rivals
Every comparison with Sargento
6 comparisons
How has branded search demand for Sargento changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sargento worldwide rose from 72.6K to 122K.
- Across the 12 months ending September 2026, Sargento’s share of searches among cheese brands worldwide increased from 25.8% to 31.3%.
- Across the 12 months ending September 2026, Sargento’s share of searches among cheese brands worldwide peaked at 31.3% in September 2026 and was lowest at 18.9% in June 2026.
- Across the 12 months ending September 2026, Sargento rose from 2nd to 1st among cheese brands worldwide.
How did search popularity change for cheese brands worldwide in September 2026?
6 changes
In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches.
In September 2026, Tillamook gained share of searches among cheese brands worldwide, from 13.9% to 23.2%.
In September 2026, Philadelphia lost share of searches among cheese brands worldwide, from 31.1% to 23.2%.
In September 2026, Cathedral City lost share of searches among cheese brands worldwide, from 12.7% to 9.5%.
In September 2026, Cabot Creamery lost share of searches among cheese brands worldwide, from 9.6% to 7.2%.
In September 2026, Bega lost share of searches among cheese brands worldwide, from 6.2% to 4.6%.
How are Sargento’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sargento’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sargento
- sargento cheese
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Is Sargento your brand?
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