How popular isKerrygold?
Kerrygold has no measured branded demand worldwide yet. When we asked both ChatGPT and Google AI Overviews about cheese brands, Kerrygold appeared in two of the five answers and was the fourth most recommended of the nine.
Kerrygold is not measured in search this month and the fourth most recommended in AI answers.
SargentoShare of searches 31.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
PhiladelphiaShare of searches 23.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TillamookShare of searches 23.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Cathedral CityShare of searches 9.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KerrygoldShare of searches –Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Follow Kerrygold and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kerrygold was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kerrygold is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tillamook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cabot Creamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sargento3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kerrygold2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Philadelphia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cathedral City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cheese brands
5 answers
Asked ChatGPT
“Which cheese brand should I buy?”
Asked ChatGPT
“What are the best cheese brands?”
Asked ChatGPT
“What's the best cheese brand for everyday cooking?”
Searched Google, AI Overview
“cheese brands”
Searched Google, AI Overview
“cheese for sandwiches”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cheese brands compete with Kerrygold?
Share of searches by month for Sargento, Philadelphia, Tillamook, Cathedral City, Cabot Creamery, Bega, Kerrygold. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sargento | Philadelphia | Tillamook | Cathedral City | Cabot Creamery | Bega | Anchor | Mainland | Kerrygold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 32.1% | 7.9% | 17% | 10.7% | 5.3% | 1.3% | <0.01% | — |
| Nov 2025 | 24.9% | 37.7% | 9.3% | 13.4% | 8.5% | 5.1% | 1.2% | <0.01% | — |
| Dec 2025 | 20.2% | 42.5% | 10.4% | 12.3% | 8.8% | 4.7% | 1.1% | <0.01% | — |
| Jan 2026 | 23% | 41.3% | 10.1% | 12% | 8% | 4.5% | 1.1% | <0.01% | — |
| Feb 2026 | 20.1% | 44% | 10.8% | 12.1% | 7% | 4.8% | 1.2% | <0.01% | — |
| Mar 2026 | 23.1% | 41.4% | 10.1% | 13.2% | 6.6% | 4.5% | 1.1% | <0.01% | — |
| Apr 2026 | 23.9% | 45.9% | 9.2% | 10.3% | 5.6% | 4.1% | 1% | <0.01% | — |
| May 2026 | 21.1% | 48% | 9.6% | 10.8% | 5.1% | 4.3% | 1% | <0.01% | — |
| Jun 2026 | 18.9% | 52.2% | 8.6% | 9.1% | 6.4% | 3.8% | 0.94% | <0.01% | — |
| Jul 2026 | 24.9% | 39.1% | 11.7% | 10.2% | 7.6% | 5.2% | 1.3% | <0.01% | — |
| Aug 2026 | 24.9% | 31.1% | 13.9% | 12.7% | 9.6% | 6.2% | 1.5% | <0.01% | — |
| Sep 2026 | 31.3% | 23.2% | 23.2% | 9.5% | 7.2% | 4.6% | 0.92% | <0.01% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 31.3% | 122K | +68.2% | +6.4 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.2% | 90.5K | 0% | -7.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.2% | 90.5K | +123.5% | +9.3 points | |
| 4, held 4th | 9.5% | 37K | 0% | -3.2 points | |
| 5, held 5th | 7.2% | 28K | 0% | -2.4 points | |
| 6, held 6th | 4.6% | 18.1K | 0% | -1.6 points | |
| 7, held 7th | 0.92% | 3.6K | -18.2% | -0.6 points | |
| 8, held 8th | <0.01% | 10 | -50% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Sargento31.3%
Moved from 2nd to 1st. 122K estimated branded searches, +68.2% vs prior month. Share +6.4 points.
23.2%
Moved from 1st to 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -7.9 points.
23.2%
Held 3rd. 90.5K estimated branded searches, +123.5% vs prior month. Share +9.3 points.
9.5%
Held 4th. 37K estimated branded searches, 0% vs prior month. Share -3.2 points.
7.2%
Held 5th. 28K estimated branded searches, 0% vs prior month. Share -2.4 points.
6.
Bega4.6%
Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share -1.6 points.
7.
Anchor0.92%
Held 7th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
8.
Mainland<0.01%
Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Kerrygold and its closest rivals
How did search popularity change for cheese brands worldwide in September 2026?
6 changes
In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches.
In September 2026, Tillamook gained share of searches among cheese brands worldwide, from 13.9% to 23.2%.
In September 2026, Philadelphia lost share of searches among cheese brands worldwide, from 31.1% to 23.2%.
In September 2026, Cathedral City lost share of searches among cheese brands worldwide, from 12.7% to 9.5%.
In September 2026, Cabot Creamery lost share of searches among cheese brands worldwide, from 9.6% to 7.2%.
In September 2026, Bega lost share of searches among cheese brands worldwide, from 6.2% to 4.6%.
How are Kerrygold’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Kerrygold’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kerrygold butter
Do you work for Kerrygold? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kerrygold compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cheese brands | — | — | Shown above |
| Butter brands | — | — | Show ranking |
Is Kerrygold your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.