Brandwave

Butter brands:Which are searched most?

In August 2026, Land O'Lakes was the most searched among butter brands worldwide, with an estimated 60.5K branded searches and 74.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Land O'Lakes74.6%
  2. Country Crock15.3%
  3. Anchor10%
  4. Lurpak0.02%
  5. Mainland0.02%
  6. Kerrygold—

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Share of SearchLeaderboard

Compare the butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among butter brands worldwide, by month

Share of Search by month for Land O'Lakes, Country Crock, Anchor. The figures are in the table below the chart.

View monthly share of search table
MonthLand O'LakesCountry CrockAnchorLurpakMainlandKerrygold
Oct 202576%15.6%8.3%0.03%0.03%—
Nov 202576%15.7%8.3%0.01%0.01%—
Dec 202576%15.7%8.3%0.04%0.03%—
Jan 202674.6%15.3%10%0.02%0.02%—
Feb 202673%15.1%11.9%0.01%0.01%—
Mar 202674.6%15.3%10%0.04%0.01%—
Apr 202676.8%12.9%10.3%0.01%0.01%—
May 202676.8%12.9%10.3%0.01%0.03%—
Jun 202676.1%15.6%8.3%0.01%0.01%—
Jul 202674.7%15.3%10%0.01%0.01%—
Aug 202674.6%15.3%10%0.02%0.02%—
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Land O'Lakes

    74.6%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Country Crock

    15.3%

    Held 2nd. 12.4K estimated branded searches, +0.49% vs prior month. Share +0.1 points.

  3. 3.Anchor

    10%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Lurpak

    0.02%

    Held 4th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  5. 5.Mainland

    0.02%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  6. —.Kerrygold

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between leading brands

Which brand is most popular in search among butter brands worldwide?

In August 2026, Land O'Lakes was the most searched among butter brands worldwide, with an estimated 60.5K branded searches and 74.6% estimated Share of Search within this set. Country Crock is in 2nd place, 59.3 percentage points behind at 15.3% Share of Search.

Global butter brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Land O'Lakes76% → 74.6%76.8%Apr 202673%Feb 20261st
Country Crock15.6% → 15.3%15.7%Nov 202512.9%May 20262nd
Anchor8.3% → 10%11.9%Feb 20268.3%Dec 20253rd
Lurpak0.03% → 0.02%0.04%Dec 20250.01%Jul 20264th
Mainland0.03% → 0.02%0.03%May 20260.01%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Land O'Lakes’ estimated Share of Search among butter brands worldwide decreased from 76% to 74.6%.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide increased from 8.3% to 10%.
  • Across the 11 months ending August 2026, Land O'Lakes’ estimated Share of Search among butter brands worldwide peaked at 76.8% in April 2026 and was lowest at 73% in February 2026.
  • Across the 11 months ending August 2026, Country Crock’s estimated Share of Search among butter brands worldwide peaked at 15.7% in November 2025 and was lowest at 12.9% in May 2026.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide peaked at 11.9% in February 2026 and was lowest at 8.3% in December 2025.
  • Across the 11 months ending August 2026, Country Crock, Lurpak, Mainland and Kerrygold held steady: their estimated Share of Search among butter brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for butter brands worldwide in August 2026?

  1. Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026.

  2. Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How the Brand Demand Index is measured

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