Brandwave

How popular isTillamook?

In September 2026, people searched for Tillamook by name about 226,000 times worldwide, a 100.1% increase from the previous year. These searches made up 38.4% of all global butter brand searches, placing Tillamook first out of nine brands. When we asked both ChatGPT and Google AI Overviews about butter brands, Tillamook appeared in three of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Tillamook is the most searched of 9 competitors and the fifth most recommended in AI answers.

  1. TillamookShare of searches 38.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. Land O'LakesShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. LurpakShare of searches 14.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AnchorShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Country CrockShare of searches 5.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top butter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tillamook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tillamook is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kerrygold1st
  2. Land O'Lakes2nd
  3. Plugrá3rd
  4. Vermont Creamery4th
  5. Tillamook5th
  6. Lurpak–
  7. Anchor–
  8. Country Crock–
  9. Mainland–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kerrygold5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Land O'Lakes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plugrá3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vermont Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Country Crock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about butter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which butter brands compete with Tillamook?

Tillamook against butter brands worldwide, by month

Share of searches by month for Tillamook, Land O'Lakes, Lurpak, Anchor, Country Crock, Plugrá. The figures are in the table below the chart.

View monthly share of searches table
MonthTillamookLand O'LakesLurpakAnchorCountry CrockPlugráVermont CreameryMainlandKerrygold
Oct 20259.6%26.1%39.1%14.3%5.4%4.3%1.3%<0.01%—
Nov 202511.5%25.7%38.4%11.5%5.3%6.3%1.2%<0.01%—
Dec 202515.2%27.8%27.8%15.2%5.7%6.8%1.3%<0.01%—
Jan 202617.2%31.4%21%17.2%6.5%5.1%1.5%0.01%—
Feb 202618.7%27.9%22.8%18.7%5.8%4.6%1.6%<0.01%—
Mar 202616.8%30.6%20.5%20.5%6.3%4.1%1.2%<0.01%—
Apr 202617.3%31.6%25.9%14.2%5.3%4.2%1.5%<0.01%—
May 202616.9%30.9%25.3%16.9%5.2%3.4%1.5%0.01%—
Jun 202618.9%34.5%18.9%15.5%7.1%3.8%1.4%<0.01%—
Jul 202621.8%32.5%17.8%14.6%6.6%5.3%1.3%<0.01%—
Aug 202620.9%31.2%17%17%6.4%6.2%1.2%0.01%—
Sep 202638.4%25.7%14.1%11.5%5.3%4.2%0.81%<0.01%—

  1. 1.Tillamook

    38.4%

    Moved from 2nd to 1st. 90.5K estimated branded searches, +123.5% vs prior month. Share +17.6 points.

  2. 2.Land O'Lakes

    25.7%

    Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -5.5 points.

  3. 3.Lurpak

    14.1%

    Moved from 4th to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -3 points.

  4. 4.Anchor

    11.5%

    Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -5.5 points.

  5. 5.Country Crock

    5.3%

    Held 5th. 12.4K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.Plugrá

    4.2%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -2 points.

  7. 7.Vermont Creamery

    0.81%

    Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.

  8. 8.Mainland

    <0.01%

    Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

  9. —.Kerrygold

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Tillamook and its closest rivals

Every comparison with Tillamook

23 comparisons

How has branded search demand for Tillamook changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tillamook worldwide rose from 113K to 226K.
  • Across the 12 months ending September 2026, Tillamook’s share of searches among butter brands worldwide increased from 9.6% to 38.4%.
  • Across the 12 months ending September 2026, Tillamook rose from 4th to 1st among butter brands worldwide.

How did search popularity change for butter brands worldwide in September 2026?

6 changes

  1. In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches.

  2. In September 2026, Anchor lost share of searches among butter brands worldwide, from 17% to 11.5%.

  3. In September 2026, Land O'Lakes lost share of searches among butter brands worldwide, from 31.2% to 25.7%.

  4. In September 2026, Lurpak lost share of searches among butter brands worldwide, from 17% to 14.1%.

  5. In September 2026, Plugrá lost share of searches among butter brands worldwide, from 6.2% to 4.2%.

  6. In September 2026, Country Crock lost share of searches among butter brands worldwide, from 6.4% to 5.3%.

How are Tillamook’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Tillamook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tillamook cheese
  • tillamook ice cream

Do you work for Tillamook? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Tillamook compete?

Tillamook is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Ice cream brands6th of 96.9%Show ranking
Cream cheese brands3rd of 717.9%Show ranking
Cheese brands3rd of 923.2%Show ranking
Butter brands1st of 938.4%Shown above
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Is Tillamook your brand?

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