Ben & Jerry's vs Tillamook:Which is more popular?
In September 2026, Tillamook had more branded searches than Ben & Jerry's among ice cream brands worldwide. Tillamook had about 135,000 branded searches, while Ben & Jerry's had 8,240. Tillamook made up 6.9% of all ice cream brand searches we track, and Ben & Jerry's accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Ben & Jerry's appeared in all four answers and Tillamook in three. Ben & Jerry's was mentioned before Tillamook in three out of four answers.
Who do people search for more?
Tillamook, about 16 searches for every 1 for Ben & Jerry's
Who does AI mention more?
Ben & Jerry's, mentioned in every answer we collected
Who does AI recommend more?
Ben & Jerry's, named ahead of Tillamook in 3 of 4 answers
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ben & Jerry's appeared in all four answers. Tillamook was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ben & Jerry's was listed before Tillamook in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“Which ice cream brand should I buy?”
Asked ChatGPT
“What are the best ice cream brands?”
Asked ChatGPT
“What's the best ice cream brand for everyday dessert?”
Searched Google, AI Overview
“ice cream brands”
Searched Google, AI Overview
“best ice cream”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Ben & Jerry's or Tillamook more popular in search?
This chart shows how often people search Google for Ben & Jerry's and Tillamook by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tillamook, Ben & Jerry's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Connoisseur | Magnum | Tip Top | Blue Bell | Tillamook | Breyers | Ben & Jerry's | Jeni's Splendid Ice Creams |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 22.8% | 8.4% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.33% |
| Nov 2025 | 42.4% | 22.4% | 8.2% | 12.3% | 6.7% | 4.5% | 2.5% | 0.61% | 0.33% |
| Dec 2025 | 42.2% | 22.3% | 8.2% | 12.2% | 6.7% | 4.5% | 3% | 0.6% | 0.33% |
| Jan 2026 | 42.7% | 22.6% | 8.3% | 10.1% | 8.3% | 4.5% | 2.5% | 0.61% | 0.33% |
| Feb 2026 | 44.5% | 19.3% | 10.6% | 10.6% | 7% | 4.7% | 2.1% | 0.78% | 0.42% |
| Mar 2026 | 40.5% | 19.9% | 10.9% | 10.9% | 8.9% | 5.9% | 1.8% | 0.81% | 0.44% |
| Apr 2026 | 46.8% | 15.3% | 12.5% | 8.4% | 8.4% | 5.6% | 1.7% | 0.76% | 0.5% |
| May 2026 | 46.6% | 17.1% | 11.5% | 9.4% | 7.7% | 5.1% | 1.5% | 0.69% | 0.46% |
| Jun 2026 | 49.9% | 13.6% | 11.2% | 9.1% | 7.5% | 6.1% | 1.5% | 0.55% | 0.55% |
| Jul 2026 | 48.9% | 12% | 9.8% | 8% | 12% | 6.6% | 1.6% | 0.49% | 0.48% |
| Aug 2026 | 50.4% | 15.2% | 10.1% | 8.3% | 8.3% | 5.6% | 1.4% | 0.5% | 0.33% |
| Sep 2026 | 46.2% | 18.9% | 10.3% | 8.5% | 6.9% | 6.9% | 1.7% | 0.42% | 0.23% |
How has the Ben & Jerry's and Tillamook comparison changed over the last 12 months?
3 findings
- Tillamook was ahead of Ben & Jerry's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ben & Jerry's’ share of searches among ice cream brands worldwide moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 12.2K to 8.2K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among ice cream brands worldwide moved from 5.6% to 6.9%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for ice cream brands worldwide in September 2026?
2 changes
In September 2026, Tillamook gained share of searches among ice cream brands worldwide, from 5.6% to 6.9%.
Estimated monthly branded searches for Ben & Jerry's worldwide fell 32.3% over 12 measured months, from 12.2K to 8.2K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Ben & Jerry's’ and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ben & Jerry's
2 branded search terms
- ben jerry s
- benjerrys
Tillamook
1 branded search term
- tillamook ice cream
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