Brandwave

Connoisseur vs Tillamook:Which is more popular?

In September 2026, Connoisseur had more branded searches than Tillamook among ice cream brands worldwide. Connoisseur had about 368,000 branded searches, while Tillamook had 135,000. Connoisseur made up 18.9% of all ice cream brand searches we track, and Tillamook accounted for 6.9%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Tillamook appeared in three of the four answers and Connoisseur in none.

Among ice cream brands worldwide in September 2026

Who do people search for more?

Connoisseur, about 3 searches for every 1 for Tillamook

Connoisseur 368K searchesTillamook 135K searches

Who does AI mention more?

Tillamook, mentioned in 3 of 4 answers, Connoisseur in 0

Tillamook in 3 of 4Connoisseur in 0 of 4

Who does AI recommend more?

Tillamook, the only one of the two named

Tillamook first in 3Connoisseur never named

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tillamook was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Connoisseur did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haagen-Dazs1st
  2. Ben & Jerry's2nd
  3. Tillamook3rd
  4. Breyers4th
  5. Jeni's Splendid Ice Creams5th
  6. Blue Bell6th
  7. Connoisseur–
  8. Magnum–
  9. Tip Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Connoisseur or Tillamook more popular in search?

This chart shows how often people search Google for Connoisseur and Tillamook by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.

Connoisseur and Tillamook among ice cream brands worldwide, by month

Share of searches by month for Connoisseur, Tillamook. The figures are in the table below the chart.

View monthly share of searches table
MonthHaagen-DazsConnoisseurMagnumTip TopBlue BellTillamookBreyersBen & Jerry'sJeni's Splendid Ice Creams
Oct 202543.1%22.8%8.4%10.2%6.8%5.6%2%0.75%0.33%
Nov 202542.4%22.4%8.2%12.3%6.7%4.5%2.5%0.61%0.33%
Dec 202542.2%22.3%8.2%12.2%6.7%4.5%3%0.6%0.33%
Jan 202642.7%22.6%8.3%10.1%8.3%4.5%2.5%0.61%0.33%
Feb 202644.5%19.3%10.6%10.6%7%4.7%2.1%0.78%0.42%
Mar 202640.5%19.9%10.9%10.9%8.9%5.9%1.8%0.81%0.44%
Apr 202646.8%15.3%12.5%8.4%8.4%5.6%1.7%0.76%0.5%
May 202646.6%17.1%11.5%9.4%7.7%5.1%1.5%0.69%0.46%
Jun 202649.9%13.6%11.2%9.1%7.5%6.1%1.5%0.55%0.55%
Jul 202648.9%12%9.8%8%12%6.6%1.6%0.49%0.48%
Aug 202650.4%15.2%10.1%8.3%8.3%5.6%1.4%0.5%0.33%
Sep 202646.2%18.9%10.3%8.5%6.9%6.9%1.7%0.42%0.23%

How has the Connoisseur and Tillamook comparison changed over the last 12 months?

3 findings
  • Connoisseur was ahead of Tillamook in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Connoisseur’s share of searches among ice cream brands worldwide moved from 22.8% to 18.9%, and its estimated monthly branded searches held steady at 368K.
  • Across the 12 months ending September 2026, Tillamook’s share of searches among ice cream brands worldwide moved from 5.6% to 6.9%, and its estimated monthly branded searches moved from 90.5K to 135K.

How did search popularity change for ice cream brands worldwide in September 2026?

2 changes

  1. In September 2026, Connoisseur gained share of searches among ice cream brands worldwide, from 15.2% to 18.9%.

  2. In September 2026, Tillamook gained share of searches among ice cream brands worldwide, from 5.6% to 6.9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Connoisseur’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connoisseur

1 branded search term

  • connoisseur

Tillamook

1 branded search term

  • tillamook ice cream

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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