Brandwave

How popular isMainland in search?

In August 2026, there were an estimated 20 branded searches for Mainland worldwide which held steady over the last 11 months. Mainland holds 0.02% estimated Share of Search among butter brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Land O'Lakes74.6%
  2. Country Crock15.3%
  3. Anchor10%
  4. Lurpak0.02%
  5. Mainland0.02%
  6. Kerrygold—
Mainland website (opens in a new tab)

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Which butter brands compete with Mainland?

Mainland against butter brands worldwide, by month

Share of Search by month for Land O'Lakes, Country Crock, Anchor, Mainland. The figures are in the table below the chart.

View monthly share of search table
MonthLand O'LakesCountry CrockAnchorLurpakMainlandKerrygold
Oct 202576%15.6%8.3%0.03%0.03%—
Nov 202576%15.7%8.3%0.01%0.01%—
Dec 202576%15.7%8.3%0.04%0.03%—
Jan 202674.6%15.3%10%0.02%0.02%—
Feb 202673%15.1%11.9%0.01%0.01%—
Mar 202674.6%15.3%10%0.04%0.01%—
Apr 202676.8%12.9%10.3%0.01%0.01%—
May 202676.8%12.9%10.3%0.01%0.03%—
Jun 202676.1%15.6%8.3%0.01%0.01%—
Jul 202674.7%15.3%10%0.01%0.01%—
Aug 202674.6%15.3%10%0.02%0.02%—
Sep 2026——————

  1. 1.Land O'Lakes

    74.6%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Country Crock

    15.3%

    Held 2nd. 12.4K estimated branded searches, +0.49% vs prior month. Share +0.1 points.

  3. 3.Anchor

    10%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Lurpak

    0.02%

    Held 4th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  5. 5.Mainland

    0.02%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  6. —.Kerrygold

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Mainland and its closest rivals

How has branded search demand for Mainland changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mainland worldwide held steady at 20.
  • Across the 11 months ending August 2026, Mainland’s estimated Share of Search among butter brands worldwide held steady, from 0.03% to 0.02%.

How did search popularity change for butter brands worldwide in August 2026?

  1. Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026.

  2. Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

Where does Mainland compete?

Mainland is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cheese brands6th of 60.01%Show ranking
Butter brands5th of 60.02%Shown above

How is Mainland measured?

Brandwave collects information about searches that people make online using Mainland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mainland brie

Do you work for Mainland? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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