Lurpak vs Mainland:Which is more popular by branded search?
In August 2026, Lurpak and Mainland were level on Share of Search among butter brands worldwide, with an estimated 20 branded searches each, at 0.02% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lurpak or Mainland?
Compare the butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lurpak, Mainland. The figures are in the table below the chart.
View monthly share of search table
| Month | Land O'Lakes | Country Crock | Anchor | Lurpak | Mainland | Kerrygold |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 15.6% | 8.3% | 0.03% | 0.03% | — |
| Nov 2025 | 76% | 15.7% | 8.3% | 0.01% | 0.01% | — |
| Dec 2025 | 76% | 15.7% | 8.3% | 0.04% | 0.03% | — |
| Jan 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Feb 2026 | 73% | 15.1% | 11.9% | 0.01% | 0.01% | — |
| Mar 2026 | 74.6% | 15.3% | 10% | 0.04% | 0.01% | — |
| Apr 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.01% | — |
| May 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.03% | — |
| Jun 2026 | 76.1% | 15.6% | 8.3% | 0.01% | 0.01% | — |
| Jul 2026 | 74.7% | 15.3% | 10% | 0.01% | 0.01% | — |
| Aug 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Lurpak and Mainland comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Mainland took it in May 2026.
- Across the 11 months ending August 2026, Lurpak’s estimated Share of Search among butter brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among butter brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for butter brands worldwide in August 2026?
0 changes
Neither Lurpak nor Mainland moved beyond provider rounding among butter brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lurpak’s and Mainland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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