How popular isMainland in search?
In August 2026, there were an estimated 20 branded searches for Mainland worldwide which held steady over the last 11 months. Mainland holds 0.01% estimated Share of Search among cheese brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Philadelphia46.6%
Tillamook20.9%
Cathedral City19.1%- Bega9.3%
Anchor4.2%
Mainland0.01%
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Where does Mainland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cheese brands | 6th of 6 | 0.01% | Shown below |
| Butter brands | 5th of 6 | 0.02% | Show ranking |
Which cheese brands compete with Mainland?
Share of Search by month for Philadelphia, Tillamook, Cathedral City, Bega, Anchor, Mainland. The figures are in the table below the chart.
View monthly share of search table
| Month | Philadelphia | Tillamook | Cathedral City | Bega | Anchor | Mainland |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.7% | 12.2% | 26.3% | 8.1% | 3.6% | 0.01% |
| Nov 2025 | 55.6% | 13.7% | 19.8% | 7.5% | 3.3% | <0.01% |
| Dec 2025 | 59% | 14.5% | 17.1% | 6.5% | 2.9% | <0.01% |
| Jan 2026 | 58.6% | 14.4% | 17% | 6.4% | 3.5% | <0.01% |
| Feb 2026 | 59.2% | 14.5% | 16.2% | 6.5% | 3.6% | <0.01% |
| Mar 2026 | 57.7% | 14.1% | 18.4% | 6.3% | 3.5% | <0.01% |
| Apr 2026 | 64% | 12.8% | 14.3% | 5.7% | 3.1% | <0.01% |
| May 2026 | 63.9% | 12.8% | 14.3% | 5.7% | 3.1% | <0.01% |
| Jun 2026 | 69.1% | 11.4% | 12.1% | 5.1% | 2.3% | <0.01% |
| Jul 2026 | 57% | 17.1% | 14.9% | 7.6% | 3.4% | <0.01% |
| Aug 2026 | 46.6% | 20.9% | 19.1% | 9.3% | 4.2% | 0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.6% | 90.5K | -33% | -10.4 points | |
| 2, held 2nd | 20.9% | 40.5K | 0% | +3.8 points | |
| 3, held 3rd | 19.1% | 37K | +5.1% | +4.2 points | |
| 4, held 4th | 9.3% | 18.1K | 0% | +1.7 points | |
| 5, held 5th | 4.2% | 8.1K | 0% | +0.8 points | |
| 6, held 6th | 0.01% | 20 | +100% | 0 points |
46.6%
Held 1st. 90.5K estimated branded searches, -33% vs prior month. Share -10.4 points.
20.9%
Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share +3.8 points.
19.1%
Held 3rd. 37K estimated branded searches, +5.1% vs prior month. Share +4.2 points.
4.Bega
9.3%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +1.7 points.
5.
Anchor4.2%
Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share +0.8 points.
6.
Mainland0.01%
Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
Compare search popularity between Mainland and its closest rivals
How has branded search demand for Mainland changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Mainland worldwide held steady at 20.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands worldwide held steady at 0.01%.
How did search popularity change for cheese brands worldwide in August 2026?
5 changes
In August 2026, Cathedral City gained estimated Share of Search among cheese brands worldwide, from 14.9% to 19.1%.
In August 2026, Tillamook gained estimated Share of Search among cheese brands worldwide, from 17.1% to 20.9%.
In August 2026, Bega gained estimated Share of Search among cheese brands worldwide, from 7.6% to 9.3%.
In August 2026, Anchor gained estimated Share of Search among cheese brands worldwide, from 3.4% to 4.2%.
In August 2026, Philadelphia lost estimated Share of Search among cheese brands worldwide, from 57% to 46.6%.
How is Mainland measured?
Brandwave collects information about searches that people make online using Mainland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mainland brie
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