Land O'Lakes vs Mainland:Which is more popular by branded search?
In August 2026, Land O'Lakes had more branded searches than Mainland among butter brands worldwide. Land O'Lakes was estimated to have 60.5K branded searches compared to Mainland’s 20, and held a 74.6% Share of Search versus Mainland’s 0.02%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Land O'Lakes or Mainland?
Compare the butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Land O'Lakes, Mainland. The figures are in the table below the chart.
View monthly share of search table
| Month | Land O'Lakes | Country Crock | Anchor | Lurpak | Mainland | Kerrygold |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 15.6% | 8.3% | 0.03% | 0.03% | — |
| Nov 2025 | 76% | 15.7% | 8.3% | 0.01% | 0.01% | — |
| Dec 2025 | 76% | 15.7% | 8.3% | 0.04% | 0.03% | — |
| Jan 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Feb 2026 | 73% | 15.1% | 11.9% | 0.01% | 0.01% | — |
| Mar 2026 | 74.6% | 15.3% | 10% | 0.04% | 0.01% | — |
| Apr 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.01% | — |
| May 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.03% | — |
| Jun 2026 | 76.1% | 15.6% | 8.3% | 0.01% | 0.01% | — |
| Jul 2026 | 74.7% | 15.3% | 10% | 0.01% | 0.01% | — |
| Aug 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Land O'Lakes and Mainland comparison changed over the last 12 months?
3 findings
- Land O'Lakes was ahead of Mainland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Land O'Lakes’ estimated Share of Search among butter brands worldwide moved from 76% to 74.6%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among butter brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for butter brands worldwide in August 2026?
1 change
Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Land O'Lakes’ and Mainland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Land O'Lakes
1 branded search term
- land o'lakes
Mainland
1 branded search term
- mainland brie
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.