Anchor vs Land O'Lakes:Which is more popular by branded search?
In August 2026, Land O'Lakes had more branded searches than Anchor among butter brands worldwide. Land O'Lakes was estimated to have 60.5K branded searches compared to Anchor’s 8.1K, and held an 87.7% Share of Search versus Anchor’s 11.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anchor or Land O'Lakes?
Compare the butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Land O'Lakes, Anchor. The figures are in the table below the chart.
View monthly share of search table
| Month | Land O'Lakes | Anchor | Country Crock | Lurpak | Mainland | Kerrygold |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 9.8% | 0.47% | 0.03% | 0.03% | — |
| Nov 2025 | 89.6% | 9.8% | 0.58% | 0.01% | 0.01% | — |
| Dec 2025 | 89.6% | 9.8% | 0.58% | 0.04% | 0.03% | — |
| Jan 2026 | 87.7% | 11.7% | 0.46% | 0.03% | 0.03% | — |
| Feb 2026 | 85.4% | 14% | 0.55% | 0.02% | 0.02% | — |
| Mar 2026 | 87.7% | 11.7% | 0.46% | 0.04% | 0.01% | — |
| Apr 2026 | 87.8% | 11.8% | 0.38% | 0.01% | 0.01% | — |
| May 2026 | 87.8% | 11.8% | 0.38% | 0.01% | 0.03% | — |
| Jun 2026 | 89.7% | 9.8% | 0.47% | 0.01% | 0.01% | — |
| Jul 2026 | 87.8% | 11.8% | 0.38% | 0.01% | 0.01% | — |
| Aug 2026 | 87.7% | 11.7% | 0.46% | 0.03% | 0.03% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Anchor and Land O'Lakes comparison changed over the last 12 months?
3 findings
- Land O'Lakes was ahead of Anchor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide moved from 9.8% to 11.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Land O'Lakes’ estimated Share of Search among butter brands worldwide moved from 89.7% to 87.7%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for butter brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anchor’s and Land O'Lakes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anchor
1 branded search term
- anchor milk
Land O'Lakes
1 branded search term
- land o'lakes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.