Brandwave

How popular isAnchor in search?

In August 2026, there were an estimated 8.1K branded searches for Anchor worldwide which is up 22.7% over the last 11 months. Anchor holds 11.7% estimated Share of Search among butter brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Land O'Lakes87.7%
  2. Anchor11.7%
  3. Country Crock0.46%
  4. Lurpak0.03%
  5. Mainland0.03%
  6. Kerrygold—
Anchor website (opens in a new tab)

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Which butter brands compete with Anchor?

Anchor against butter brands worldwide, by month

Share of Search by month for Land O'Lakes, Anchor. The figures are in the table below the chart.

View monthly share of search table
MonthLand O'LakesAnchorCountry CrockLurpakMainlandKerrygold
Oct 202589.7%9.8%0.47%0.03%0.03%—
Nov 202589.6%9.8%0.58%0.01%0.01%—
Dec 202589.6%9.8%0.58%0.04%0.03%—
Jan 202687.7%11.7%0.46%0.03%0.03%—
Feb 202685.4%14%0.55%0.02%0.02%—
Mar 202687.7%11.7%0.46%0.04%0.01%—
Apr 202687.8%11.8%0.38%0.01%0.01%—
May 202687.8%11.8%0.38%0.01%0.03%—
Jun 202689.7%9.8%0.47%0.01%0.01%—
Jul 202687.8%11.8%0.38%0.01%0.01%—
Aug 202687.7%11.7%0.46%0.03%0.03%—
Sep 2026——————

  1. 1.Land O'Lakes

    87.7%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Anchor

    11.7%

    Held 2nd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Country Crock

    0.46%

    Held 3rd. 320 estimated branded searches, +23.1% vs prior month. Share +0.1 points.

  4. 4.Lurpak

    0.03%

    Held 4th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  5. 5.Mainland

    0.03%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  6. —.Kerrygold

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Anchor and its closest rivals

How has branded search demand for Anchor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Anchor worldwide rose from 6.6K to 8.1K.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide increased from 9.8% to 11.7%.
  • Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide peaked at 14% in February 2026 and was lowest at 9.8% in December 2025.

How did search popularity change for butter brands worldwide in August 2026?

  1. Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

Where does Anchor compete?

Anchor is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Milk brands5th of 62%Show ranking
Yoghurt brands3rd of 52.2%Show ranking
Cheese brands5th of 64.8%Show ranking
Butter brands2nd of 611.7%Shown above

How is Anchor measured?

Brandwave collects information about searches that people make online using Anchor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • anchor milk

Do you work for Anchor? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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