Anchor vs Country Crock:Which is more popular by branded search?
In August 2026, Anchor had more branded searches than Country Crock among butter brands worldwide. Anchor was estimated to have 8.1K branded searches compared to Country Crock’s 320, and held an 11.7% Share of Search versus Country Crock’s 0.46%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anchor or Country Crock?
Compare the butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Anchor, Country Crock. The figures are in the table below the chart.
View monthly share of search table
| Month | Land O'Lakes | Anchor | Country Crock | Lurpak | Mainland | Kerrygold |
|---|---|---|---|---|---|---|
| Oct 2025 | 89.7% | 9.8% | 0.47% | 0.03% | 0.03% | — |
| Nov 2025 | 89.6% | 9.8% | 0.58% | 0.01% | 0.01% | — |
| Dec 2025 | 89.6% | 9.8% | 0.58% | 0.04% | 0.03% | — |
| Jan 2026 | 87.7% | 11.7% | 0.46% | 0.03% | 0.03% | — |
| Feb 2026 | 85.4% | 14% | 0.55% | 0.02% | 0.02% | — |
| Mar 2026 | 87.7% | 11.7% | 0.46% | 0.04% | 0.01% | — |
| Apr 2026 | 87.8% | 11.8% | 0.38% | 0.01% | 0.01% | — |
| May 2026 | 87.8% | 11.8% | 0.38% | 0.01% | 0.03% | — |
| Jun 2026 | 89.7% | 9.8% | 0.47% | 0.01% | 0.01% | — |
| Jul 2026 | 87.8% | 11.8% | 0.38% | 0.01% | 0.01% | — |
| Aug 2026 | 87.7% | 11.7% | 0.46% | 0.03% | 0.03% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Anchor and Country Crock comparison changed over the last 12 months?
3 findings
- Anchor was ahead of Country Crock in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among butter brands worldwide moved from 9.8% to 11.7%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Country Crock’s estimated Share of Search among butter brands worldwide moved from 0.47% to 0.46%, and its estimated monthly branded searches held steady at 320.
How did search popularity change for butter brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anchor’s and Country Crock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Anchor
1 branded search term
- anchor milk
Country Crock
1 branded search term
- country crock spread
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.