How popular isCountry Crock in search?
In August 2026, there were an estimated 12.4K branded searches for Country Crock worldwide which held steady over the last 11 months. Country Crock holds 15.3% estimated Share of Search among butter brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Land O'Lakes74.6%
Country Crock15.3%
Anchor10%Lurpak0.02%
Mainland0.02%
Kerrygold—
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Which butter brands compete with Country Crock?
Share of Search by month for Land O'Lakes, Country Crock, Anchor. The figures are in the table below the chart.
View monthly share of search table
| Month | Land O'Lakes | Country Crock | Anchor | Lurpak | Mainland | Kerrygold |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 15.6% | 8.3% | 0.03% | 0.03% | — |
| Nov 2025 | 76% | 15.7% | 8.3% | 0.01% | 0.01% | — |
| Dec 2025 | 76% | 15.7% | 8.3% | 0.04% | 0.03% | — |
| Jan 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Feb 2026 | 73% | 15.1% | 11.9% | 0.01% | 0.01% | — |
| Mar 2026 | 74.6% | 15.3% | 10% | 0.04% | 0.01% | — |
| Apr 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.01% | — |
| May 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.03% | — |
| Jun 2026 | 76.1% | 15.6% | 8.3% | 0.01% | 0.01% | — |
| Jul 2026 | 74.7% | 15.3% | 10% | 0.01% | 0.01% | — |
| Aug 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 74.6% | 60.5K | 0% | -0.1 points | |
| 2, held 2nd | 15.3% | 12.4K | +0.49% | +0.1 points | |
| 3, held 3rd | 10% | 8.1K | 0% | 0 points | |
| 4, held 4th | 0.02% | 20 | +100% | 0 points | |
| 5, held 5th | 0.02% | 20 | +100% | 0 points | |
| —, not measured this month | — | — | — | — |
74.6%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.
15.3%
Held 2nd. 12.4K estimated branded searches, +0.49% vs prior month. Share +0.1 points.
3.
Anchor10%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
4.
0.02%
Held 4th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
5.
Mainland0.02%
Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Country Crock and its closest rivals
How has branded search demand for Country Crock changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Country Crock worldwide held steady at 12.4K.
- Across the 11 months ending August 2026, Country Crock’s estimated Share of Search among butter brands worldwide peaked at 15.7% in November 2025 and was lowest at 12.9% in May 2026.
How did search popularity change for butter brands worldwide in August 2026?
2 changes
Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026.
Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How is Country Crock measured?
Brandwave collects information about searches that people make online using Country Crock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- country crock
- country crock spread
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Is Country Crock your brand?
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