Country Crock vs Mainland:Which is more popular by branded search?
In August 2026, Country Crock had more branded searches than Mainland among butter brands worldwide. Country Crock was estimated to have 12.4K branded searches compared to Mainland’s 20, and held a 15.3% Share of Search versus Mainland’s 0.02%. These are worldwide searches for English-language branded terms.
Follow Country Crock vs Mainland and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Country Crock or Mainland?
Compare the butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Country Crock, Mainland. The figures are in the table below the chart.
View monthly share of search table
| Month | Land O'Lakes | Country Crock | Anchor | Lurpak | Mainland | Kerrygold |
|---|---|---|---|---|---|---|
| Oct 2025 | 76% | 15.6% | 8.3% | 0.03% | 0.03% | — |
| Nov 2025 | 76% | 15.7% | 8.3% | 0.01% | 0.01% | — |
| Dec 2025 | 76% | 15.7% | 8.3% | 0.04% | 0.03% | — |
| Jan 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Feb 2026 | 73% | 15.1% | 11.9% | 0.01% | 0.01% | — |
| Mar 2026 | 74.6% | 15.3% | 10% | 0.04% | 0.01% | — |
| Apr 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.01% | — |
| May 2026 | 76.8% | 12.9% | 10.3% | 0.01% | 0.03% | — |
| Jun 2026 | 76.1% | 15.6% | 8.3% | 0.01% | 0.01% | — |
| Jul 2026 | 74.7% | 15.3% | 10% | 0.01% | 0.01% | — |
| Aug 2026 | 74.6% | 15.3% | 10% | 0.02% | 0.02% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Country Crock and Mainland comparison changed over the last 12 months?
3 findings
- Country Crock was ahead of Mainland in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Country Crock’s estimated Share of Search among butter brands worldwide moved from 15.6% to 15.3%, and its estimated monthly branded searches held steady at 12.4K.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among butter brands worldwide moved from 0.03% to 0.02%, and its estimated monthly branded searches held steady at 20.
How did search popularity change for butter brands worldwide in August 2026?
0 changes
Neither Country Crock nor Mainland moved beyond provider rounding among butter brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Country Crock’s and Mainland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Country Crock
2 branded search terms
- country crock
- country crock spread
Mainland
1 branded search term
- mainland brie
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.