Brandwave

How popular isLand O'Lakes in search?

In August 2026, there were an estimated 60.5K branded searches for Land O'Lakes worldwide which held steady over the last 11 months. Land O'Lakes holds 74.6% estimated Share of Search among butter brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Land O'Lakes74.6%
  2. Country Crock15.3%
  3. Anchor10%
  4. Lurpak0.02%
  5. Mainland0.02%
  6. Kerrygold—
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Which butter brands compete with Land O'Lakes?

Land O'Lakes against butter brands worldwide, by month

Share of Search by month for Land O'Lakes, Country Crock, Anchor. The figures are in the table below the chart.

View monthly share of search table
MonthLand O'LakesCountry CrockAnchorLurpakMainlandKerrygold
Oct 202576%15.6%8.3%0.03%0.03%—
Nov 202576%15.7%8.3%0.01%0.01%—
Dec 202576%15.7%8.3%0.04%0.03%—
Jan 202674.6%15.3%10%0.02%0.02%—
Feb 202673%15.1%11.9%0.01%0.01%—
Mar 202674.6%15.3%10%0.04%0.01%—
Apr 202676.8%12.9%10.3%0.01%0.01%—
May 202676.8%12.9%10.3%0.01%0.03%—
Jun 202676.1%15.6%8.3%0.01%0.01%—
Jul 202674.7%15.3%10%0.01%0.01%—
Aug 202674.6%15.3%10%0.02%0.02%—
Sep 2026——————

  1. 1.Land O'Lakes

    74.6%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Country Crock

    15.3%

    Held 2nd. 12.4K estimated branded searches, +0.49% vs prior month. Share +0.1 points.

  3. 3.Anchor

    10%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Lurpak

    0.02%

    Held 4th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  5. 5.Mainland

    0.02%

    Held 5th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

  6. —.Kerrygold

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Land O'Lakes and its closest rivals

How has branded search demand for Land O'Lakes changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Land O'Lakes worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, Land O'Lakes’ estimated Share of Search among butter brands worldwide decreased from 76% to 74.6%.
  • Across the 11 months ending August 2026, Land O'Lakes’ estimated Share of Search among butter brands worldwide peaked at 76.8% in April 2026 and was lowest at 73% in February 2026.

How did search popularity change for butter brands worldwide in August 2026?

  1. Land O'Lakes’ estimated Share of Search among butter brands worldwide has lost ground for 3 months in a row, from 76.8% to 74.6% in August 2026.

  2. Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.

How is Land O'Lakes measured?

Brandwave collects information about searches that people make online using Land O'Lakes’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • land o'lakes

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How the Brand Demand Index is measured

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