Land O'Lakes vs Tillamook:Which is more popular?
In September 2026, Tillamook had more branded searches than Land O'Lakes among butter brands worldwide. Tillamook had about 90,500 branded searches, while Land O'Lakes had 60,500. Tillamook made up 38.4% of all butter brand searches we track, and Land O'Lakes accounted for 25.7%. When we asked ChatGPT and Google AI Overviews about butter brands, Land O'Lakes appeared in four of the five answers and Tillamook in three. Land O'Lakes was mentioned before Tillamook in every answer.
Who do people search for more?
Tillamook, about 50% more searches than Land O'Lakes
Who does AI mention more?
Land O'Lakes, mentioned in 4 of 5 answers, Tillamook in 3
Who does AI recommend more?
Land O'Lakes, named ahead of Tillamook in every answer
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Top butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Land O'Lakes was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Tillamook was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Land O'Lakes was listed before Tillamook in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Land O'Lakes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plugrá3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vermont Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Country Crock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about butter brands
5 answers
Asked ChatGPT
“Which butter brand should I buy?”
Asked ChatGPT
“What are the best butter brands?”
Asked ChatGPT
“What's the best butter brand for everyday cooking?”
Searched Google, AI Overview
“butter brands”
Searched Google, AI Overview
“good butter for baking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Land O'Lakes or Tillamook more popular in search?
This chart shows how often people search Google for Land O'Lakes and Tillamook by name. Each line represents a brand's share of searches for all nine butter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tillamook, Land O'Lakes. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tillamook | Land O'Lakes | Lurpak | Anchor | Country Crock | Plugrá | Vermont Creamery | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 26.1% | 39.1% | 14.3% | 5.4% | 4.3% | 1.3% | <0.01% |
| Nov 2025 | 11.5% | 25.7% | 38.4% | 11.5% | 5.3% | 6.3% | 1.2% | <0.01% |
| Dec 2025 | 15.2% | 27.8% | 27.8% | 15.2% | 5.7% | 6.8% | 1.3% | <0.01% |
| Jan 2026 | 17.2% | 31.4% | 21% | 17.2% | 6.5% | 5.1% | 1.5% | 0.01% |
| Feb 2026 | 18.7% | 27.9% | 22.8% | 18.7% | 5.8% | 4.6% | 1.6% | <0.01% |
| Mar 2026 | 16.8% | 30.6% | 20.5% | 20.5% | 6.3% | 4.1% | 1.2% | <0.01% |
| Apr 2026 | 17.3% | 31.6% | 25.9% | 14.2% | 5.3% | 4.2% | 1.5% | <0.01% |
| May 2026 | 16.9% | 30.9% | 25.3% | 16.9% | 5.2% | 3.4% | 1.5% | 0.01% |
| Jun 2026 | 18.9% | 34.5% | 18.9% | 15.5% | 7.1% | 3.8% | 1.4% | <0.01% |
| Jul 2026 | 21.8% | 32.5% | 17.8% | 14.6% | 6.6% | 5.3% | 1.3% | <0.01% |
| Aug 2026 | 20.9% | 31.2% | 17% | 17% | 6.4% | 6.2% | 1.2% | 0.01% |
| Sep 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 5.3% | 4.2% | 0.81% | <0.01% |
How has the Land O'Lakes and Tillamook comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Tillamook took it in September 2026.
- Across the 12 months ending September 2026, Land O'Lakes’ share of searches among butter brands worldwide moved from 26.1% to 25.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among butter brands worldwide moved from 9.6% to 38.4%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
How did search popularity change for butter brands worldwide in September 2026?
2 changes
In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches.
In September 2026, Land O'Lakes lost share of searches among butter brands worldwide, from 31.2% to 25.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Land O'Lakes’ and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Land O'Lakes
1 branded search term
- land o'lakes
Tillamook
1 branded search term
- tillamook cheese
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