Land O'Lakes vs Lurpak:Which is searched more?
In September 2026, Land O'Lakes had more branded searches than Lurpak among butter brands worldwide. Land O'Lakes had about 60,500 branded searches, while Lurpak had 33,100. Land O'Lakes made up 25.7% of all butter brand searches we track, and Lurpak accounted for 14.1%. These are worldwide searches for English-language branded terms.
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Is Land O'Lakes or Lurpak more popular in search?
Compare the butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Land O'Lakes, Lurpak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tillamook | Land O'Lakes | Lurpak | Anchor | Country Crock | Plugrá | Vermont Creamery | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 26.1% | 39.1% | 14.3% | 5.4% | 4.3% | 1.3% | <0.01% |
| Nov 2025 | 11.5% | 25.7% | 38.4% | 11.5% | 5.3% | 6.3% | 1.2% | <0.01% |
| Dec 2025 | 15.2% | 27.8% | 27.8% | 15.2% | 5.7% | 6.8% | 1.3% | <0.01% |
| Jan 2026 | 17.2% | 31.4% | 21% | 17.2% | 6.5% | 5.1% | 1.5% | 0.01% |
| Feb 2026 | 18.7% | 27.9% | 22.8% | 18.7% | 5.8% | 4.6% | 1.6% | <0.01% |
| Mar 2026 | 16.8% | 30.6% | 20.5% | 20.5% | 6.3% | 4.1% | 1.2% | <0.01% |
| Apr 2026 | 17.3% | 31.6% | 25.9% | 14.2% | 5.3% | 4.2% | 1.5% | <0.01% |
| May 2026 | 16.9% | 30.9% | 25.3% | 16.9% | 5.2% | 3.4% | 1.5% | 0.01% |
| Jun 2026 | 18.9% | 34.5% | 18.9% | 15.5% | 7.1% | 3.8% | 1.4% | <0.01% |
| Jul 2026 | 21.8% | 32.5% | 17.8% | 14.6% | 6.6% | 5.3% | 1.3% | <0.01% |
| Aug 2026 | 20.9% | 31.2% | 17% | 17% | 6.4% | 6.2% | 1.2% | 0.01% |
| Sep 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 5.3% | 4.2% | 0.81% | <0.01% |
How has the Land O'Lakes and Lurpak comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Land O'Lakes took it in January 2026.
- Across the 12 months ending September 2026, Land O'Lakes’ share of searches among butter brands worldwide moved from 26.1% to 25.7%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Lurpak’s share of searches among butter brands worldwide moved from 39.1% to 14.1%, and its estimated monthly branded searches moved from 90.5K to 33.1K.
How did search popularity change for butter brands worldwide in September 2026?
3 changes
In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches.
In September 2026, Land O'Lakes lost share of searches among butter brands worldwide, from 31.2% to 25.7%.
In September 2026, Lurpak lost share of searches among butter brands worldwide, from 17% to 14.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Land O'Lakes’ and Lurpak’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Land O'Lakes
1 branded search term
- land o'lakes
Lurpak
1 branded search term
- lurpak
Other head-to-heads among butter brands
- Tillamook vs Land O'Lakes: compare search popularity
- Tillamook vs Lurpak: compare search popularity
Tillamook vs Anchor: compare search popularity
Tillamook vs Country Crock: compare search popularity- Land O'Lakes vs Anchor: compare search popularity
- Land O'Lakes vs Country Crock: compare search popularity
Put your own brand in this comparison
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