Country Crock vs Tillamook:Which is searched more?
In September 2026, Tillamook had more branded searches than Country Crock among butter brands worldwide. Tillamook had about 90,500 branded searches, while Country Crock had 12,400. Tillamook made up 38.4% of all butter brand searches we track, and Country Crock accounted for 5.3%. These are worldwide searches for English-language branded terms.
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Is Country Crock or Tillamook more popular in search?
Compare the butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tillamook, Country Crock. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tillamook | Land O'Lakes | Lurpak | Anchor | Country Crock | Plugrá | Vermont Creamery | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 26.1% | 39.1% | 14.3% | 5.4% | 4.3% | 1.3% | <0.01% |
| Nov 2025 | 11.5% | 25.7% | 38.4% | 11.5% | 5.3% | 6.3% | 1.2% | <0.01% |
| Dec 2025 | 15.2% | 27.8% | 27.8% | 15.2% | 5.7% | 6.8% | 1.3% | <0.01% |
| Jan 2026 | 17.2% | 31.4% | 21% | 17.2% | 6.5% | 5.1% | 1.5% | 0.01% |
| Feb 2026 | 18.7% | 27.9% | 22.8% | 18.7% | 5.8% | 4.6% | 1.6% | <0.01% |
| Mar 2026 | 16.8% | 30.6% | 20.5% | 20.5% | 6.3% | 4.1% | 1.2% | <0.01% |
| Apr 2026 | 17.3% | 31.6% | 25.9% | 14.2% | 5.3% | 4.2% | 1.5% | <0.01% |
| May 2026 | 16.9% | 30.9% | 25.3% | 16.9% | 5.2% | 3.4% | 1.5% | 0.01% |
| Jun 2026 | 18.9% | 34.5% | 18.9% | 15.5% | 7.1% | 3.8% | 1.4% | <0.01% |
| Jul 2026 | 21.8% | 32.5% | 17.8% | 14.6% | 6.6% | 5.3% | 1.3% | <0.01% |
| Aug 2026 | 20.9% | 31.2% | 17% | 17% | 6.4% | 6.2% | 1.2% | 0.01% |
| Sep 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 5.3% | 4.2% | 0.81% | <0.01% |
How has the Country Crock and Tillamook comparison changed over the last 12 months?
3 findings
- Tillamook was ahead of Country Crock in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Country Crock’s share of searches among butter brands worldwide moved from 5.4% to 5.3%, and its estimated monthly branded searches held steady at 12.4K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among butter brands worldwide moved from 9.6% to 38.4%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
How did search popularity change for butter brands worldwide in September 2026?
2 changes
In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches.
In September 2026, Country Crock lost share of searches among butter brands worldwide, from 6.4% to 5.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Country Crock’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Country Crock
2 branded search terms
- country crock
- country crock spread
Tillamook
1 branded search term
- tillamook cheese
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