Mainland vs Plugrá:Which is more popular?
In September 2026, Plugrá had more branded searches than Mainland among butter brands worldwide. Plugrá had about 9,900 branded searches, while Mainland had 10. Plugrá made up 4.2% of all butter brand searches we track, and Mainland accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about butter brands, Plugrá appeared in three of the five answers and Mainland in none.
Who do people search for more?
Plugrá, about 990 searches for every 1 for Mainland
Who does AI mention more?
Plugrá, mentioned in 3 of 5 answers, Mainland in 0
Who does AI recommend more?
Plugrá, the only one of the two named
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Top butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plugrá was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Mainland did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Land O'Lakes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Plugrá3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vermont Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Country Crock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about butter brands
5 answers
Asked ChatGPT
“Which butter brand should I buy?”
Asked ChatGPT
“What are the best butter brands?”
Asked ChatGPT
“What's the best butter brand for everyday cooking?”
Searched Google, AI Overview
“butter brands”
Searched Google, AI Overview
“good butter for baking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Mainland or Plugrá more popular in search?
This chart shows how often people search Google for Mainland and Plugrá by name. Each line represents a brand's share of searches for all nine butter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Plugrá, Mainland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tillamook | Land O'Lakes | Lurpak | Anchor | Country Crock | Plugrá | Vermont Creamery | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 26.1% | 39.1% | 14.3% | 5.4% | 4.3% | 1.3% | <0.01% |
| Nov 2025 | 11.5% | 25.7% | 38.4% | 11.5% | 5.3% | 6.3% | 1.2% | <0.01% |
| Dec 2025 | 15.2% | 27.8% | 27.8% | 15.2% | 5.7% | 6.8% | 1.3% | <0.01% |
| Jan 2026 | 17.2% | 31.4% | 21% | 17.2% | 6.5% | 5.1% | 1.5% | 0.01% |
| Feb 2026 | 18.7% | 27.9% | 22.8% | 18.7% | 5.8% | 4.6% | 1.6% | <0.01% |
| Mar 2026 | 16.8% | 30.6% | 20.5% | 20.5% | 6.3% | 4.1% | 1.2% | <0.01% |
| Apr 2026 | 17.3% | 31.6% | 25.9% | 14.2% | 5.3% | 4.2% | 1.5% | <0.01% |
| May 2026 | 16.9% | 30.9% | 25.3% | 16.9% | 5.2% | 3.4% | 1.5% | 0.01% |
| Jun 2026 | 18.9% | 34.5% | 18.9% | 15.5% | 7.1% | 3.8% | 1.4% | <0.01% |
| Jul 2026 | 21.8% | 32.5% | 17.8% | 14.6% | 6.6% | 5.3% | 1.3% | <0.01% |
| Aug 2026 | 20.9% | 31.2% | 17% | 17% | 6.4% | 6.2% | 1.2% | 0.01% |
| Sep 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 5.3% | 4.2% | 0.81% | <0.01% |
How has the Mainland and Plugrá comparison changed over the last 12 months?
3 findings
- Plugrá was ahead of Mainland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mainland’s share of searches among butter brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Plugrá’s share of searches among butter brands worldwide moved from 4.3% to 4.2%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for butter brands worldwide in September 2026?
2 changes
In September 2026, Plugrá lost share of searches among butter brands worldwide, from 6.2% to 4.2%.
Estimated monthly branded searches for Mainland worldwide fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mainland’s and Plugrá’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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