How popular isPlugrá?
In September 2026, people searched for Plugrá by name about 9,900 times worldwide, about the same as the previous year. These searches made up 4.2% of all global butter brand searches, placing Plugrá sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about butter brands, Plugrá appeared in three of the five answers and was the third most recommended of the nine.
Plugrá is the sixth most searched of 9 competitors and the third most recommended in AI answers.
TillamookShare of searches 38.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Land O'LakesShare of searches 25.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LurpakShare of searches 14.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AnchorShare of searches 11.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
PlugráShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plugrá was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Plugrá is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kerrygold5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Land O'Lakes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Plugrá3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vermont Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Country Crock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about butter brands
5 answers
Asked ChatGPT
“Which butter brand should I buy?”
Asked ChatGPT
“What are the best butter brands?”
Asked ChatGPT
“What's the best butter brand for everyday cooking?”
Searched Google, AI Overview
“butter brands”
Searched Google, AI Overview
“good butter for baking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which butter brands compete with Plugrá?
Share of searches by month for Tillamook, Land O'Lakes, Lurpak, Anchor, Country Crock, Plugrá. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tillamook | Land O'Lakes | Lurpak | Anchor | Country Crock | Plugrá | Vermont Creamery | Mainland | Kerrygold |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 26.1% | 39.1% | 14.3% | 5.4% | 4.3% | 1.3% | <0.01% | — |
| Nov 2025 | 11.5% | 25.7% | 38.4% | 11.5% | 5.3% | 6.3% | 1.2% | <0.01% | — |
| Dec 2025 | 15.2% | 27.8% | 27.8% | 15.2% | 5.7% | 6.8% | 1.3% | <0.01% | — |
| Jan 2026 | 17.2% | 31.4% | 21% | 17.2% | 6.5% | 5.1% | 1.5% | 0.01% | — |
| Feb 2026 | 18.7% | 27.9% | 22.8% | 18.7% | 5.8% | 4.6% | 1.6% | <0.01% | — |
| Mar 2026 | 16.8% | 30.6% | 20.5% | 20.5% | 6.3% | 4.1% | 1.2% | <0.01% | — |
| Apr 2026 | 17.3% | 31.6% | 25.9% | 14.2% | 5.3% | 4.2% | 1.5% | <0.01% | — |
| May 2026 | 16.9% | 30.9% | 25.3% | 16.9% | 5.2% | 3.4% | 1.5% | 0.01% | — |
| Jun 2026 | 18.9% | 34.5% | 18.9% | 15.5% | 7.1% | 3.8% | 1.4% | <0.01% | — |
| Jul 2026 | 21.8% | 32.5% | 17.8% | 14.6% | 6.6% | 5.3% | 1.3% | <0.01% | — |
| Aug 2026 | 20.9% | 31.2% | 17% | 17% | 6.4% | 6.2% | 1.2% | 0.01% | — |
| Sep 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 5.3% | 4.2% | 0.81% | <0.01% | — |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.4% | 90.5K | +123.5% | +17.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.7% | 60.5K | 0% | -5.5 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 14.1% | 33.1K | 0% | -3 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.5% | 27.1K | -18.1% | -5.5 pointsmoved from 3rd to 4th | |
| 5, held 5th | 5.3% | 12.4K | 0% | -1.1 points | |
| 6, held 6th | 4.2% | 9.9K | -18.2% | -2 points | |
| 7, held 7th | 0.81% | 1.9K | -20.8% | -0.4 points | |
| 8, held 8th | <0.01% | 10 | -50% | 0 points | |
| —, not measured this month | — | — | — | — |
38.4%
Moved from 2nd to 1st. 90.5K estimated branded searches, +123.5% vs prior month. Share +17.6 points.
25.7%
Moved from 1st to 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -5.5 points.
3.
Lurpak14.1%
Moved from 4th to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -3 points.
4.
Anchor11.5%
Moved from 3rd to 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -5.5 points.
5.3%
Held 5th. 12.4K estimated branded searches, 0% vs prior month. Share -1.1 points.
6.
Plugrá4.2%
Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -2 points.
0.81%
Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.4 points.
8.
Mainland<0.01%
Held 8th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare popularity between Plugrá and its closest rivals
Every comparison with Plugrá
6 comparisons
How has branded search demand for Plugrá changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Plugrá worldwide held steady at 9.9K.
- Across the 12 months ending September 2026, Plugrá’s share of searches among butter brands worldwide peaked at 6.8% in December 2025 and was lowest at 3.4% in May 2026.
How did search popularity change for butter brands worldwide in September 2026?
6 changes
In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches.
In September 2026, Anchor lost share of searches among butter brands worldwide, from 17% to 11.5%.
In September 2026, Land O'Lakes lost share of searches among butter brands worldwide, from 31.2% to 25.7%.
In September 2026, Lurpak lost share of searches among butter brands worldwide, from 17% to 14.1%.
In September 2026, Plugrá lost share of searches among butter brands worldwide, from 6.2% to 4.2%.
In September 2026, Country Crock lost share of searches among butter brands worldwide, from 6.4% to 5.3%.
How are Plugrá’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Plugrá’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- plugra butter
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