Plugrá vs Tillamook:Which is more popular?
In September 2026, Tillamook had more branded searches than Plugrá among butter brands worldwide. Tillamook had about 90,500 branded searches, while Plugrá had 9,900. Tillamook made up 38.4% of all butter brand searches we track, and Plugrá accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about butter brands, Plugrá and Tillamook each appeared in three of the five answers. Plugrá was mentioned before Tillamook in three out of four answers.
Who do people search for more?
Tillamook, about 9 searches for every 1 for Plugrá
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Plugrá, named ahead of Tillamook in 3 of 4 answers
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Top butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plugrá and Tillamook were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Plugrá was listed before Tillamook in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Land O'Lakes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Plugrá3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vermont Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Country Crock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about butter brands
5 answers
Asked ChatGPT
“Which butter brand should I buy?”
Asked ChatGPT
“What are the best butter brands?”
Asked ChatGPT
“What's the best butter brand for everyday cooking?”
Searched Google, AI Overview
“butter brands”
Searched Google, AI Overview
“good butter for baking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Plugrá or Tillamook more popular in search?
This chart shows how often people search Google for Plugrá and Tillamook by name. Each line represents a brand's share of searches for all nine butter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tillamook, Plugrá. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tillamook | Land O'Lakes | Lurpak | Anchor | Country Crock | Plugrá | Vermont Creamery | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 26.1% | 39.1% | 14.3% | 5.4% | 4.3% | 1.3% | <0.01% |
| Nov 2025 | 11.5% | 25.7% | 38.4% | 11.5% | 5.3% | 6.3% | 1.2% | <0.01% |
| Dec 2025 | 15.2% | 27.8% | 27.8% | 15.2% | 5.7% | 6.8% | 1.3% | <0.01% |
| Jan 2026 | 17.2% | 31.4% | 21% | 17.2% | 6.5% | 5.1% | 1.5% | 0.01% |
| Feb 2026 | 18.7% | 27.9% | 22.8% | 18.7% | 5.8% | 4.6% | 1.6% | <0.01% |
| Mar 2026 | 16.8% | 30.6% | 20.5% | 20.5% | 6.3% | 4.1% | 1.2% | <0.01% |
| Apr 2026 | 17.3% | 31.6% | 25.9% | 14.2% | 5.3% | 4.2% | 1.5% | <0.01% |
| May 2026 | 16.9% | 30.9% | 25.3% | 16.9% | 5.2% | 3.4% | 1.5% | 0.01% |
| Jun 2026 | 18.9% | 34.5% | 18.9% | 15.5% | 7.1% | 3.8% | 1.4% | <0.01% |
| Jul 2026 | 21.8% | 32.5% | 17.8% | 14.6% | 6.6% | 5.3% | 1.3% | <0.01% |
| Aug 2026 | 20.9% | 31.2% | 17% | 17% | 6.4% | 6.2% | 1.2% | 0.01% |
| Sep 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 5.3% | 4.2% | 0.81% | <0.01% |
How has the Plugrá and Tillamook comparison changed over the last 12 months?
3 findings
- Tillamook was ahead of Plugrá in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plugrá’s share of searches among butter brands worldwide moved from 4.3% to 4.2%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among butter brands worldwide moved from 9.6% to 38.4%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
How did search popularity change for butter brands worldwide in September 2026?
2 changes
In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches.
In September 2026, Plugrá lost share of searches among butter brands worldwide, from 6.2% to 4.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Plugrá’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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