Plugrá vs Vermont Creamery:Which is more popular?
In September 2026, Plugrá had more branded searches than Vermont Creamery among butter brands worldwide. Plugrá had about 9,900 branded searches, while Vermont Creamery had 1,900. Plugrá made up 4.2% of all butter brand searches we track, and Vermont Creamery accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about butter brands, Plugrá appeared in three of the five answers and Vermont Creamery in two. Plugrá was mentioned before Vermont Creamery in every answer that named either.
Who do people search for more?
Plugrá, about 5 searches for every 1 for Vermont Creamery
Who does AI mention more?
Plugrá, mentioned in 3 of 5 answers, Vermont Creamery in 2
Who does AI recommend more?
Plugrá, named ahead of Vermont Creamery in 3 of 3 answers
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Top butter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plugrá was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vermont Creamery was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Plugrá was listed before Vermont Creamery in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Land O'Lakes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tillamook3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Plugrá3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vermont Creamery2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Lurpak0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Country Crock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about butter brands
5 answers
Asked ChatGPT
“Which butter brand should I buy?”
Asked ChatGPT
“What are the best butter brands?”
Asked ChatGPT
“What's the best butter brand for everyday cooking?”
Searched Google, AI Overview
“butter brands”
Searched Google, AI Overview
“good butter for baking”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Plugrá or Vermont Creamery more popular in search?
This chart shows how often people search Google for Plugrá and Vermont Creamery by name. Each line represents a brand's share of searches for all nine butter brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Plugrá, Vermont Creamery. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tillamook | Land O'Lakes | Lurpak | Anchor | Country Crock | Plugrá | Vermont Creamery | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 26.1% | 39.1% | 14.3% | 5.4% | 4.3% | 1.3% | <0.01% |
| Nov 2025 | 11.5% | 25.7% | 38.4% | 11.5% | 5.3% | 6.3% | 1.2% | <0.01% |
| Dec 2025 | 15.2% | 27.8% | 27.8% | 15.2% | 5.7% | 6.8% | 1.3% | <0.01% |
| Jan 2026 | 17.2% | 31.4% | 21% | 17.2% | 6.5% | 5.1% | 1.5% | 0.01% |
| Feb 2026 | 18.7% | 27.9% | 22.8% | 18.7% | 5.8% | 4.6% | 1.6% | <0.01% |
| Mar 2026 | 16.8% | 30.6% | 20.5% | 20.5% | 6.3% | 4.1% | 1.2% | <0.01% |
| Apr 2026 | 17.3% | 31.6% | 25.9% | 14.2% | 5.3% | 4.2% | 1.5% | <0.01% |
| May 2026 | 16.9% | 30.9% | 25.3% | 16.9% | 5.2% | 3.4% | 1.5% | 0.01% |
| Jun 2026 | 18.9% | 34.5% | 18.9% | 15.5% | 7.1% | 3.8% | 1.4% | <0.01% |
| Jul 2026 | 21.8% | 32.5% | 17.8% | 14.6% | 6.6% | 5.3% | 1.3% | <0.01% |
| Aug 2026 | 20.9% | 31.2% | 17% | 17% | 6.4% | 6.2% | 1.2% | 0.01% |
| Sep 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 5.3% | 4.2% | 0.81% | <0.01% |
How has the Plugrá and Vermont Creamery comparison changed over the last 12 months?
3 findings
- Plugrá was ahead of Vermont Creamery in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plugrá’s share of searches among butter brands worldwide moved from 4.3% to 4.2%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Vermont Creamery’s share of searches among butter brands worldwide moved from 1.3% to 0.81%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for butter brands worldwide in September 2026?
2 changes
In September 2026, Plugrá lost share of searches among butter brands worldwide, from 6.2% to 4.2%.
Vermont Creamery’s share of searches among butter brands worldwide has lost ground for 3 months in a row, from 1.4% to 0.81% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Plugrá’s and Vermont Creamery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Plugrá
1 branded search term
- plugra butter
Vermont Creamery
1 branded search term
- vermont creamery
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