Sargento vs Tillamook:Which is searched more?
In September 2026, Sargento had more branded searches than Tillamook among cheese brands worldwide. Sargento had about 122,000 branded searches, while Tillamook had 90,500. Sargento made up 31.3% of all cheese brand searches we track, and Tillamook accounted for 23.2%. These are worldwide searches for English-language branded terms.
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Is Sargento or Tillamook more popular in search?
Compare the cheese brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sargento, Tillamook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sargento | Philadelphia | Tillamook | Cathedral City | Cabot Creamery | Bega | Anchor | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 32.1% | 7.9% | 17% | 10.7% | 5.3% | 1.3% | <0.01% |
| Nov 2025 | 24.9% | 37.7% | 9.3% | 13.4% | 8.5% | 5.1% | 1.2% | <0.01% |
| Dec 2025 | 20.2% | 42.5% | 10.4% | 12.3% | 8.8% | 4.7% | 1.1% | <0.01% |
| Jan 2026 | 23% | 41.3% | 10.1% | 12% | 8% | 4.5% | 1.1% | <0.01% |
| Feb 2026 | 20.1% | 44% | 10.8% | 12.1% | 7% | 4.8% | 1.2% | <0.01% |
| Mar 2026 | 23.1% | 41.4% | 10.1% | 13.2% | 6.6% | 4.5% | 1.1% | <0.01% |
| Apr 2026 | 23.9% | 45.9% | 9.2% | 10.3% | 5.6% | 4.1% | 1% | <0.01% |
| May 2026 | 21.1% | 48% | 9.6% | 10.8% | 5.1% | 4.3% | 1% | <0.01% |
| Jun 2026 | 18.9% | 52.2% | 8.6% | 9.1% | 6.4% | 3.8% | 0.94% | <0.01% |
| Jul 2026 | 24.9% | 39.1% | 11.7% | 10.2% | 7.6% | 5.2% | 1.3% | <0.01% |
| Aug 2026 | 24.9% | 31.1% | 13.9% | 12.7% | 9.6% | 6.2% | 1.5% | <0.01% |
| Sep 2026 | 31.3% | 23.2% | 23.2% | 9.5% | 7.2% | 4.6% | 0.92% | <0.01% |
How has the Sargento and Tillamook comparison changed over the last 12 months?
3 findings
- Sargento was ahead of Tillamook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sargento’s share of searches among cheese brands worldwide moved from 25.8% to 31.3%, and its estimated monthly branded searches moved from 72.6K to 122K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among cheese brands worldwide moved from 7.9% to 23.2%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
How did search popularity change for cheese brands worldwide in September 2026?
2 changes
In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches.
In September 2026, Tillamook gained share of searches among cheese brands worldwide, from 13.9% to 23.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sargento’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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Sargento vs Philadelphia: compare search popularity
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Sargento vs Cabot Creamery: compare search popularity- Philadelphia vs Tillamook: compare search popularity
- Philadelphia vs Cathedral City: compare search popularity
- Philadelphia vs Cabot Creamery: compare search popularity
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