Philadelphia vs Tillamook:Which is more popular?
In September 2026, Philadelphia and Tillamook were level in searches among cheese brands worldwide, with an estimated 90.5K branded searches each, at 23.2% of the total each. When we asked ChatGPT and Google AI Overviews about cheese brands, Tillamook appeared in four of the five answers and Philadelphia in none.
Who do people search for more?
Philadelphia and Tillamook are searched for about as often as each other.
Who does AI mention more?
Tillamook, mentioned in 4 of 5 answers, Philadelphia in 0
Who does AI recommend more?
Tillamook, the only one of the two named
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Top cheese brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tillamook was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Philadelphia did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tillamook4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cabot Creamery4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sargento3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Philadelphia0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cathedral City0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anchor0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Mainland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cheese brands
5 answers
Asked ChatGPT
“Which cheese brand should I buy?”
Asked ChatGPT
“What are the best cheese brands?”
Asked ChatGPT
“What's the best cheese brand for everyday cooking?”
Searched Google, AI Overview
“cheese brands”
Searched Google, AI Overview
“cheese for sandwiches”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Philadelphia or Tillamook more popular in search?
This chart shows how often people search Google for Philadelphia and Tillamook by name. Each line represents a brand's share of searches for all nine cheese brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Philadelphia, Tillamook. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sargento | Philadelphia | Tillamook | Cathedral City | Cabot Creamery | Bega | Anchor | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 32.1% | 7.9% | 17% | 10.7% | 5.3% | 1.3% | <0.01% |
| Nov 2025 | 24.9% | 37.7% | 9.3% | 13.4% | 8.5% | 5.1% | 1.2% | <0.01% |
| Dec 2025 | 20.2% | 42.5% | 10.4% | 12.3% | 8.8% | 4.7% | 1.1% | <0.01% |
| Jan 2026 | 23% | 41.3% | 10.1% | 12% | 8% | 4.5% | 1.1% | <0.01% |
| Feb 2026 | 20.1% | 44% | 10.8% | 12.1% | 7% | 4.8% | 1.2% | <0.01% |
| Mar 2026 | 23.1% | 41.4% | 10.1% | 13.2% | 6.6% | 4.5% | 1.1% | <0.01% |
| Apr 2026 | 23.9% | 45.9% | 9.2% | 10.3% | 5.6% | 4.1% | 1% | <0.01% |
| May 2026 | 21.1% | 48% | 9.6% | 10.8% | 5.1% | 4.3% | 1% | <0.01% |
| Jun 2026 | 18.9% | 52.2% | 8.6% | 9.1% | 6.4% | 3.8% | 0.94% | <0.01% |
| Jul 2026 | 24.9% | 39.1% | 11.7% | 10.2% | 7.6% | 5.2% | 1.3% | <0.01% |
| Aug 2026 | 24.9% | 31.1% | 13.9% | 12.7% | 9.6% | 6.2% | 1.5% | <0.01% |
| Sep 2026 | 31.3% | 23.2% | 23.2% | 9.5% | 7.2% | 4.6% | 0.92% | <0.01% |
How has the Philadelphia and Tillamook comparison changed over the last 12 months?
3 findings
- Philadelphia was ahead of Tillamook in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philadelphia’s share of searches among cheese brands worldwide moved from 32.1% to 23.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among cheese brands worldwide moved from 7.9% to 23.2%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
How did search popularity change for cheese brands worldwide in September 2026?
3 changes
In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches.
In September 2026, Tillamook gained share of searches among cheese brands worldwide, from 13.9% to 23.2%.
In September 2026, Philadelphia lost share of searches among cheese brands worldwide, from 31.1% to 23.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Philadelphia’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philadelphia
1 branded search term
- philadelphia cream cheese
Tillamook
1 branded search term
- tillamook cheese
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