Philadelphia vs Sargento:Which is searched more?
In September 2026, Sargento had more branded searches than Philadelphia among cheese brands worldwide. Sargento had about 122,000 branded searches, while Philadelphia had 90,500. Sargento made up 31.3% of all cheese brand searches we track, and Philadelphia accounted for 23.2%. These are worldwide searches for English-language branded terms.
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Is Philadelphia or Sargento more popular in search?
Compare the cheese brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Sargento, Philadelphia. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sargento | Philadelphia | Tillamook | Cathedral City | Cabot Creamery | Bega | Anchor | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 32.1% | 7.9% | 17% | 10.7% | 5.3% | 1.3% | <0.01% |
| Nov 2025 | 24.9% | 37.7% | 9.3% | 13.4% | 8.5% | 5.1% | 1.2% | <0.01% |
| Dec 2025 | 20.2% | 42.5% | 10.4% | 12.3% | 8.8% | 4.7% | 1.1% | <0.01% |
| Jan 2026 | 23% | 41.3% | 10.1% | 12% | 8% | 4.5% | 1.1% | <0.01% |
| Feb 2026 | 20.1% | 44% | 10.8% | 12.1% | 7% | 4.8% | 1.2% | <0.01% |
| Mar 2026 | 23.1% | 41.4% | 10.1% | 13.2% | 6.6% | 4.5% | 1.1% | <0.01% |
| Apr 2026 | 23.9% | 45.9% | 9.2% | 10.3% | 5.6% | 4.1% | 1% | <0.01% |
| May 2026 | 21.1% | 48% | 9.6% | 10.8% | 5.1% | 4.3% | 1% | <0.01% |
| Jun 2026 | 18.9% | 52.2% | 8.6% | 9.1% | 6.4% | 3.8% | 0.94% | <0.01% |
| Jul 2026 | 24.9% | 39.1% | 11.7% | 10.2% | 7.6% | 5.2% | 1.3% | <0.01% |
| Aug 2026 | 24.9% | 31.1% | 13.9% | 12.7% | 9.6% | 6.2% | 1.5% | <0.01% |
| Sep 2026 | 31.3% | 23.2% | 23.2% | 9.5% | 7.2% | 4.6% | 0.92% | <0.01% |
How has the Philadelphia and Sargento comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Sargento took it in September 2026.
- Across the 12 months ending September 2026, Philadelphia’s share of searches among cheese brands worldwide moved from 32.1% to 23.2%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Sargento’s share of searches among cheese brands worldwide moved from 25.8% to 31.3%, and its estimated monthly branded searches moved from 72.6K to 122K.
How did search popularity change for cheese brands worldwide in September 2026?
2 changes
In September 2026, Sargento overtook Philadelphia to become the leader among cheese brands worldwide, with 31.3% of the searches.
In September 2026, Philadelphia lost share of searches among cheese brands worldwide, from 31.1% to 23.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Philadelphia’s and Sargento’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philadelphia
1 branded search term
- philadelphia cream cheese
Sargento
2 branded search terms
- sargento
- sargento cheese
Other head-to-heads among cheese brands
Sargento vs Tillamook: compare search popularity
Sargento vs Cathedral City: compare search popularity
Sargento vs Cabot Creamery: compare search popularity- Philadelphia vs Tillamook: compare search popularity
- Philadelphia vs Cathedral City: compare search popularity
- Philadelphia vs Cabot Creamery: compare search popularity
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