Brandwave

Philadelphia vs Tillamook:Which is searched more?

In August 2026, Philadelphia had more branded searches than Tillamook among cheese brands worldwide. Philadelphia was estimated to have 90.5K branded searches compared to Tillamook’s 40.5K, and held a 46.6% Share of Search versus Tillamook’s 20.9%. These are worldwide searches for English-language branded terms.

Share of Search among cheese brands worldwide in August 2026Which is more popular in search, Philadelphia or Tillamook?
Philadelphia46.6%90.5K searches
vs
Tillamook20.9%40.5K searches

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Which is more popular in search, Philadelphia or Tillamook?

Compare the cheese brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Philadelphia and Tillamook among cheese brands worldwide, by month

Share of Search by month for Philadelphia, Tillamook. The figures are in the table below the chart.

View monthly share of search table
MonthPhiladelphiaTillamook
Oct 202549.7%12.2%
Nov 202555.6%13.7%
Dec 202559%14.5%
Jan 202658.6%14.4%
Feb 202659.2%14.5%
Mar 202657.7%14.1%
Apr 202664%12.8%
May 202663.9%12.8%
Jun 202669.1%11.4%
Jul 202657%17.1%
Aug 202646.6%20.9%
Sep 2026——

How has the Philadelphia and Tillamook comparison changed over the last 12 months?

  • Philadelphia was ahead of Tillamook in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Philadelphia’s estimated Share of Search among cheese brands worldwide moved from 49.7% to 46.6%, and its estimated monthly branded searches held steady at 90.5K.
  • Across the 11 months ending August 2026, Tillamook’s estimated Share of Search among cheese brands worldwide moved from 12.2% to 20.9%, and its estimated monthly branded searches moved from 22.2K to 40.5K.

How did search popularity change for cheese brands worldwide in August 2026?

  1. In August 2026, Tillamook gained estimated Share of Search among cheese brands worldwide, from 17.1% to 20.9%.

  2. In August 2026, Philadelphia lost estimated Share of Search among cheese brands worldwide, from 57% to 46.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Philadelphia’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philadelphia

1 branded search term

  • philadelphia cream cheese

Tillamook

1 branded search term

  • tillamook cheese

How the Brand Demand Index is measured

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