Brandwave

Jeni's Splendid Ice Creams vs Tillamook:Which is more popular?

In September 2026, Tillamook had more branded searches than Jeni's Splendid Ice Creams among ice cream brands worldwide. Tillamook had about 135,000 branded searches, while Jeni's Splendid Ice Creams had 4,400. Tillamook made up 6.9% of all ice cream brand searches we track, and Jeni's Splendid Ice Creams accounted for 0.23%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Tillamook appeared in three of the four answers and Jeni's Splendid Ice Creams in two. Tillamook was mentioned before Jeni's Splendid Ice Creams in two out of three answers that named either.

Among ice cream brands worldwide in September 2026

Who do people search for more?

Tillamook, about 31 searches for every 1 for Jeni's Splendid Ice Creams

Tillamook 135K searchesJeni's Splendid Ice Creams 4.4K searches

Who does AI mention more?

Tillamook, mentioned in 3 of 4 answers, Jeni's Splendid Ice Creams in 2

Tillamook in 3 of 4Jeni's Splendid Ice Creams in 2 of 4

Who does AI recommend more?

Tillamook, named ahead of Jeni's Splendid Ice Creams in 2 of 3 answers

Tillamook first in 2Jeni's Splendid Ice Creams first in 1

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tillamook was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Jeni's Splendid Ice Creams was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Tillamook was listed before Jeni's Splendid Ice Creams in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haagen-Dazs1st
  2. Ben & Jerry's2nd
  3. Tillamook3rd
  4. Breyers4th
  5. Jeni's Splendid Ice Creams5th
  6. Blue Bell6th
  7. Connoisseur–
  8. Magnum–
  9. Tip Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jeni's Splendid Ice Creams or Tillamook more popular in search?

This chart shows how often people search Google for Jeni's Splendid Ice Creams and Tillamook by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.

Jeni's Splendid Ice Creams and Tillamook among ice cream brands worldwide, by month

Share of searches by month for Tillamook, Jeni's Splendid Ice Creams. The figures are in the table below the chart.

View monthly share of searches table
MonthHaagen-DazsConnoisseurMagnumTip TopBlue BellTillamookBreyersBen & Jerry'sJeni's Splendid Ice Creams
Oct 202543.1%22.8%8.4%10.2%6.8%5.6%2%0.75%0.33%
Nov 202542.4%22.4%8.2%12.3%6.7%4.5%2.5%0.61%0.33%
Dec 202542.2%22.3%8.2%12.2%6.7%4.5%3%0.6%0.33%
Jan 202642.7%22.6%8.3%10.1%8.3%4.5%2.5%0.61%0.33%
Feb 202644.5%19.3%10.6%10.6%7%4.7%2.1%0.78%0.42%
Mar 202640.5%19.9%10.9%10.9%8.9%5.9%1.8%0.81%0.44%
Apr 202646.8%15.3%12.5%8.4%8.4%5.6%1.7%0.76%0.5%
May 202646.6%17.1%11.5%9.4%7.7%5.1%1.5%0.69%0.46%
Jun 202649.9%13.6%11.2%9.1%7.5%6.1%1.5%0.55%0.55%
Jul 202648.9%12%9.8%8%12%6.6%1.6%0.49%0.48%
Aug 202650.4%15.2%10.1%8.3%8.3%5.6%1.4%0.5%0.33%
Sep 202646.2%18.9%10.3%8.5%6.9%6.9%1.7%0.42%0.23%

How has the Jeni's Splendid Ice Creams and Tillamook comparison changed over the last 12 months?

3 findings

How did search popularity change for ice cream brands worldwide in September 2026?

2 changes
  1. In September 2026, Tillamook gained share of searches among ice cream brands worldwide, from 5.6% to 6.9%.

  2. Estimated monthly branded searches for Jeni's Splendid Ice Creams worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jeni's Splendid Ice Creams’ and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jeni's Splendid Ice Creams

1 branded search term

  • jenis ice cream

Tillamook

1 branded search term

  • tillamook ice cream

How the Brand Demand Index is measured

Other head-to-heads among ice cream brands

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