Lurpak vs Tillamook:Which is searched more?
In September 2026, Tillamook had more branded searches than Lurpak among butter brands worldwide. Tillamook had about 90,500 branded searches, while Lurpak had 33,100. Tillamook made up 38.4% of all butter brand searches we track, and Lurpak accounted for 14.1%. These are worldwide searches for English-language branded terms.
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Is Lurpak or Tillamook more popular in search?
Compare the butter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tillamook, Lurpak. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tillamook | Land O'Lakes | Lurpak | Anchor | Country Crock | Plugrá | Vermont Creamery | Mainland |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 9.6% | 26.1% | 39.1% | 14.3% | 5.4% | 4.3% | 1.3% | <0.01% |
| Nov 2025 | 11.5% | 25.7% | 38.4% | 11.5% | 5.3% | 6.3% | 1.2% | <0.01% |
| Dec 2025 | 15.2% | 27.8% | 27.8% | 15.2% | 5.7% | 6.8% | 1.3% | <0.01% |
| Jan 2026 | 17.2% | 31.4% | 21% | 17.2% | 6.5% | 5.1% | 1.5% | 0.01% |
| Feb 2026 | 18.7% | 27.9% | 22.8% | 18.7% | 5.8% | 4.6% | 1.6% | <0.01% |
| Mar 2026 | 16.8% | 30.6% | 20.5% | 20.5% | 6.3% | 4.1% | 1.2% | <0.01% |
| Apr 2026 | 17.3% | 31.6% | 25.9% | 14.2% | 5.3% | 4.2% | 1.5% | <0.01% |
| May 2026 | 16.9% | 30.9% | 25.3% | 16.9% | 5.2% | 3.4% | 1.5% | 0.01% |
| Jun 2026 | 18.9% | 34.5% | 18.9% | 15.5% | 7.1% | 3.8% | 1.4% | <0.01% |
| Jul 2026 | 21.8% | 32.5% | 17.8% | 14.6% | 6.6% | 5.3% | 1.3% | <0.01% |
| Aug 2026 | 20.9% | 31.2% | 17% | 17% | 6.4% | 6.2% | 1.2% | 0.01% |
| Sep 2026 | 38.4% | 25.7% | 14.1% | 11.5% | 5.3% | 4.2% | 0.81% | <0.01% |
How has the Lurpak and Tillamook comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Tillamook took it in July 2026.
- Across the 12 months ending September 2026, Lurpak’s share of searches among butter brands worldwide moved from 39.1% to 14.1%, and its estimated monthly branded searches moved from 90.5K to 33.1K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among butter brands worldwide moved from 9.6% to 38.4%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
How did search popularity change for butter brands worldwide in September 2026?
2 changes
In September 2026, Tillamook overtook Land O'Lakes to become the leader among butter brands worldwide, with 38.4% of the searches.
In September 2026, Lurpak lost share of searches among butter brands worldwide, from 17% to 14.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Lurpak’s and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among butter brands
Tillamook vs Land O'Lakes: compare search popularity
Tillamook vs Anchor: compare search popularity
Tillamook vs Country Crock: compare search popularity- Land O'Lakes vs Lurpak: compare search popularity
- Land O'Lakes vs Anchor: compare search popularity
- Land O'Lakes vs Country Crock: compare search popularity
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