Breyers vs Tillamook:Which is more popular?
In September 2026, Tillamook had more branded searches than Breyers among ice cream brands worldwide. Tillamook had about 135,000 branded searches, while Breyers had 33,100. Tillamook made up 6.9% of all ice cream brand searches we track, and Breyers accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Breyers and Tillamook each appeared in three of the four answers. Tillamook was mentioned before Breyers in every answer that named either.
Who do people search for more?
Tillamook, about 4 searches for every 1 for Breyers
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Tillamook, named ahead of Breyers in 3 of 3 answers
Follow Breyers vs Tillamook and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Breyers and Tillamook were each mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tillamook was listed before Breyers in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Ben & Jerry's4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Tillamook3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Breyers3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Blue Bell2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Jeni's Splendid Ice Creams2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Connoisseur0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Magnum0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tip Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“Which ice cream brand should I buy?”
Asked ChatGPT
“What are the best ice cream brands?”
Asked ChatGPT
“What's the best ice cream brand for everyday dessert?”
Searched Google, AI Overview
“ice cream brands”
Searched Google, AI Overview
“best ice cream”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Breyers or Tillamook more popular in search?
This chart shows how often people search Google for Breyers and Tillamook by name. Each line represents a brand's share of searches for all nine ice cream brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tillamook, Breyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Connoisseur | Magnum | Tip Top | Blue Bell | Tillamook | Breyers | Ben & Jerry's | Jeni's Splendid Ice Creams |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.1% | 22.8% | 8.4% | 10.2% | 6.8% | 5.6% | 2% | 0.75% | 0.33% |
| Nov 2025 | 42.4% | 22.4% | 8.2% | 12.3% | 6.7% | 4.5% | 2.5% | 0.61% | 0.33% |
| Dec 2025 | 42.2% | 22.3% | 8.2% | 12.2% | 6.7% | 4.5% | 3% | 0.6% | 0.33% |
| Jan 2026 | 42.7% | 22.6% | 8.3% | 10.1% | 8.3% | 4.5% | 2.5% | 0.61% | 0.33% |
| Feb 2026 | 44.5% | 19.3% | 10.6% | 10.6% | 7% | 4.7% | 2.1% | 0.78% | 0.42% |
| Mar 2026 | 40.5% | 19.9% | 10.9% | 10.9% | 8.9% | 5.9% | 1.8% | 0.81% | 0.44% |
| Apr 2026 | 46.8% | 15.3% | 12.5% | 8.4% | 8.4% | 5.6% | 1.7% | 0.76% | 0.5% |
| May 2026 | 46.6% | 17.1% | 11.5% | 9.4% | 7.7% | 5.1% | 1.5% | 0.69% | 0.46% |
| Jun 2026 | 49.9% | 13.6% | 11.2% | 9.1% | 7.5% | 6.1% | 1.5% | 0.55% | 0.55% |
| Jul 2026 | 48.9% | 12% | 9.8% | 8% | 12% | 6.6% | 1.6% | 0.49% | 0.48% |
| Aug 2026 | 50.4% | 15.2% | 10.1% | 8.3% | 8.3% | 5.6% | 1.4% | 0.5% | 0.33% |
| Sep 2026 | 46.2% | 18.9% | 10.3% | 8.5% | 6.9% | 6.9% | 1.7% | 0.42% | 0.23% |
How has the Breyers and Tillamook comparison changed over the last 12 months?
3 findings
- Tillamook was ahead of Breyers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Breyers’ share of searches among ice cream brands worldwide moved from 2% to 1.7%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Tillamook’s share of searches among ice cream brands worldwide moved from 5.6% to 6.9%, and its estimated monthly branded searches moved from 90.5K to 135K.
How did search popularity change for ice cream brands worldwide in September 2026?
1 change
In September 2026, Tillamook gained share of searches among ice cream brands worldwide, from 5.6% to 6.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Breyers’ and Tillamook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ice cream brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.