Anchor vs Chobani:Which is searched more?
In August 2026, Chobani had more branded searches than Anchor among yoghurt brands worldwide. Chobani was estimated to have 301K branded searches compared to Anchor’s 8.1K, and held a 59.6% Share of Search versus Anchor’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Anchor or Chobani?
Compare the yoghurt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chobani, Anchor. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Anchor |
|---|---|---|
| Oct 2025 | 68.8% | 1.2% |
| Nov 2025 | 56.2% | 1.5% |
| Dec 2025 | 52.4% | 1.7% |
| Jan 2026 | 52.4% | 1.7% |
| Feb 2026 | 56% | 1.8% |
| Mar 2026 | 54.7% | 1.8% |
| Apr 2026 | 54.7% | 1.8% |
| May 2026 | 56% | 1.8% |
| Jun 2026 | 56.2% | 1.5% |
| Jul 2026 | 51% | 2.1% |
| Aug 2026 | 59.6% | 1.6% |
| Sep 2026 | — | — |
How has the Anchor and Chobani comparison changed over the last 12 months?
3 findings
- Chobani was ahead of Anchor in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Anchor’s estimated Share of Search among yoghurt brands worldwide moved from 1.2% to 1.6%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
- Across the 11 months ending August 2026, Chobani’s estimated Share of Search among yoghurt brands worldwide moved from 68.8% to 59.6%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for yoghurt brands worldwide in August 2026?
2 changes
In August 2026, Chobani gained estimated Share of Search among yoghurt brands worldwide, from 51% to 59.6%.
Estimated monthly branded searches for Anchor worldwide rose 22.7% over 11 measured months, from 6.6K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Anchor’s and Chobani’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.