Brandwave

How popular isChobani in search?

In August 2026, there were an estimated 301K branded searches for Chobani worldwide which is down 18.2% over the last 11 months. Chobani holds 78.8% estimated Share of Search among dips brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chobani78.8%
  2. Sabra15.8%
  3. Wholly Guacamole2.6%
  4. Marzetti2.1%
  5. TRIBE0.42%
  6. Fontaine Sante0.26%
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Where does Chobani compete?

Chobani is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dips brands1st of 678.8%Shown below
Yoghurt brands1st of 581.3%Show ranking

Which dips brands compete with Chobani?

Chobani against dips brands worldwide, by month

Share of Search by month for Chobani, Sabra, Wholly Guacamole, Marzetti. The figures are in the table below the chart.

View monthly share of search table
MonthChobaniSabraWholly GuacamoleMarzettiTRIBEFontaine Sante
Oct 202584%11.3%1.8%2.3%0.3%0.3%
Nov 202578.7%15.8%2.1%2.6%0.32%0.42%
Dec 202577.8%15.7%2.6%3.1%0.34%0.5%
Jan 202677.5%15.6%3.1%3.1%0.31%0.41%
Feb 202679.7%13.1%3.2%3.2%0.32%0.42%
Mar 202677.8%15.7%3.1%2.6%0.41%0.41%
Apr 202678.3%15.8%2.6%2.6%0.32%0.41%
May 202675.6%18.6%2.5%2.5%0.4%0.4%
Jun 202678.3%15.8%2.6%2.6%0.41%0.32%
Jul 202675.1%18.5%3%2.5%0.49%0.37%
Aug 202678.8%15.8%2.6%2.1%0.42%0.26%
Sep 2026——————

  1. 1.Chobani

    78.8%

    Held 1st. 301K estimated branded searches, +49.8% vs prior month. Share +3.6 points.

  2. 2.Sabra

    15.8%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share -2.7 points.

  3. 3.Wholly Guacamole

    2.6%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  4. 4.Marzetti

    2.1%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.3 points.

  5. 5.TRIBE

    0.42%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share -0.1 points.

  6. 6.Fontaine Sante

    0.26%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Chobani and its closest rivals

How has branded search demand for Chobani changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Chobani worldwide fell from 368K to 301K.
  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among dips brands worldwide decreased from 84% to 78.8%.
  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among dips brands worldwide peaked at 84% in October 2025 and was lowest at 75.1% in July 2026.

How did search popularity change for dips brands worldwide in August 2026?

  1. In August 2026, Chobani gained estimated Share of Search among dips brands worldwide, from 75.1% to 78.8%.

  2. In August 2026, Sabra lost estimated Share of Search among dips brands worldwide, from 18.5% to 15.8%.

  3. Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  4. Estimated monthly branded searches for Wholly Guacamole worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Fontaine Sante worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  6. Estimated monthly branded searches for Marzetti worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How is Chobani measured?

Brandwave collects information about searches that people make online using Chobani’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chobani

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How the Brand Demand Index is measured

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