Brandwave

Dips brands:Which brands are most popular in search?

In August 2026, Chobani was the most searched among dips brands worldwide, with an estimated 301K branded searches and 78.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chobani78.8%
  2. Sabra15.8%
  3. Wholly Guacamole2.6%
  4. Marzetti2.1%
  5. TRIBE0.42%
  6. Fontaine Sante0.26%

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Share of SearchLeaderboard

Compare the dips brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among dips brands worldwide, by month

Share of Search by month for Chobani, Sabra, Wholly Guacamole, Marzetti. The figures are in the table below the chart.

View monthly share of search table
MonthChobaniSabraWholly GuacamoleMarzettiTRIBEFontaine Sante
Oct 202584%11.3%1.8%2.3%0.3%0.3%
Nov 202578.7%15.8%2.1%2.6%0.32%0.42%
Dec 202577.8%15.7%2.6%3.1%0.34%0.5%
Jan 202677.5%15.6%3.1%3.1%0.31%0.41%
Feb 202679.7%13.1%3.2%3.2%0.32%0.42%
Mar 202677.8%15.7%3.1%2.6%0.41%0.41%
Apr 202678.3%15.8%2.6%2.6%0.32%0.41%
May 202675.6%18.6%2.5%2.5%0.4%0.4%
Jun 202678.3%15.8%2.6%2.6%0.41%0.32%
Jul 202675.1%18.5%3%2.5%0.49%0.37%
Aug 202678.8%15.8%2.6%2.1%0.42%0.26%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Chobani

    78.8%

    Held 1st. 301K estimated branded searches, +49.8% vs prior month. Share +3.6 points.

  2. 2.Sabra

    15.8%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share -2.7 points.

  3. 3.Wholly Guacamole

    2.6%

    Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share -0.4 points.

  4. 4.Marzetti

    2.1%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share -0.3 points.

  5. 5.TRIBE

    0.42%

    Held 5th. 1.6K estimated branded searches, +23.1% vs prior month. Share -0.1 points.

  6. 6.Fontaine Sante

    0.26%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among dips brands worldwide?

In August 2026, Chobani was the most searched among dips brands worldwide, with an estimated 301K branded searches and 78.8% estimated Share of Search within this set. Sabra is in 2nd place, 62.9 percentage points behind at 15.8% Share of Search.

Global dips brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Chobani84% → 78.8%84%Oct 202575.1%Jul 20261st
Sabra11.3% → 15.8%18.6%May 202611.3%Oct 20252nd
Wholly Guacamole1.8% → 2.6%3.2%Feb 20261.8%Oct 20254th → 3rd
Marzetti2.3% → 2.1%3.2%Feb 20262.1%Aug 20263rd → 4th
TRIBE0.3% → 0.42%0.49%Jul 20260.3%Oct 20256th → 5th
Fontaine Sante0.3% → 0.26%0.5%Dec 20250.26%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among dips brands worldwide decreased from 84% to 78.8%.
  • Across the 11 months ending August 2026, Sabra’s estimated Share of Search among dips brands worldwide increased from 11.3% to 15.8%.
  • Across the 11 months ending August 2026, Wholly Guacamole’s estimated Share of Search among dips brands worldwide increased from 1.8% to 2.6%.
  • Across the 11 months ending August 2026, Chobani’s estimated Share of Search among dips brands worldwide peaked at 84% in October 2025 and was lowest at 75.1% in July 2026.
  • Across the 11 months ending August 2026, Sabra’s estimated Share of Search among dips brands worldwide peaked at 18.6% in May 2026 and was lowest at 11.3% in October 2025.
  • Across the 11 months ending August 2026, Wholly Guacamole’s estimated Share of Search among dips brands worldwide peaked at 3.2% in February 2026 and was lowest at 1.8% in October 2025.
  • Across the 11 months ending August 2026, Marzetti’s estimated Share of Search among dips brands worldwide peaked at 3.2% in February 2026 and was lowest at 2.1% in August 2026.
  • Across the 11 months ending August 2026, Wholly Guacamole rose from 4th to 3rd among dips brands worldwide.
  • Across the 11 months ending August 2026, Marzetti fell from 3rd to 4th among dips brands worldwide.
  • Across the 11 months ending August 2026, TRIBE rose from 6th to 5th among dips brands worldwide.
  • Across the 11 months ending August 2026, Fontaine Sante fell from 5th to 6th among dips brands worldwide.

How did search popularity change for dips brands worldwide in August 2026?

  1. In August 2026, Chobani gained estimated Share of Search among dips brands worldwide, from 75.1% to 78.8%.

  2. In August 2026, Sabra lost estimated Share of Search among dips brands worldwide, from 18.5% to 15.8%.

  3. Estimated monthly branded searches for TRIBE worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

  4. Estimated monthly branded searches for Wholly Guacamole worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Fontaine Sante worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  6. Estimated monthly branded searches for Marzetti worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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