Brandwave

Marzetti vs Sabra:Which is more popular by branded search?

In August 2026, Sabra had more branded searches than Marzetti among dips brands worldwide. Sabra was estimated to have 60.5K branded searches compared to Marzetti’s 8.1K, and held a 15.8% Share of Search versus Marzetti’s 2.1%. These are worldwide searches for English-language branded terms.

Share of Search among dips brands worldwide in August 2026Which is more popular in search, Marzetti or Sabra?
Marzetti2.1%8.1K searches
vs
Sabra15.8%60.5K searches

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Which is more popular in search, Marzetti or Sabra?

Compare the dips brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Marzetti and Sabra among dips brands worldwide, by month

Share of Search by month for Sabra, Marzetti. The figures are in the table below the chart.

View monthly share of search table
MonthChobaniSabraWholly GuacamoleMarzettiTRIBEFontaine Sante
Oct 202584%11.3%1.8%2.3%0.3%0.3%
Nov 202578.7%15.8%2.1%2.6%0.32%0.42%
Dec 202577.8%15.7%2.6%3.1%0.34%0.5%
Jan 202677.5%15.6%3.1%3.1%0.31%0.41%
Feb 202679.7%13.1%3.2%3.2%0.32%0.42%
Mar 202677.8%15.7%3.1%2.6%0.41%0.41%
Apr 202678.3%15.8%2.6%2.6%0.32%0.41%
May 202675.6%18.6%2.5%2.5%0.4%0.4%
Jun 202678.3%15.8%2.6%2.6%0.41%0.32%
Jul 202675.1%18.5%3%2.5%0.49%0.37%
Aug 202678.8%15.8%2.6%2.1%0.42%0.26%
Sep 2026——————

How has the Marzetti and Sabra comparison changed over the last 12 months?

  • Sabra was ahead of Marzetti in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Marzetti’s estimated Share of Search among dips brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
  • Across the 11 months ending August 2026, Sabra’s estimated Share of Search among dips brands worldwide moved from 11.3% to 15.8%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

How did search popularity change for dips brands worldwide in August 2026?

  1. In August 2026, Sabra lost estimated Share of Search among dips brands worldwide, from 18.5% to 15.8%.

  2. Estimated monthly branded searches for Marzetti worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Marzetti’s and Sabra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Marzetti

1 branded search term

  • marzetti

Sabra

1 branded search term

  • sabra

How the Brand Demand Index is measured

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