Brandwave

How popular isSabra in search?

In August 2026, there were an estimated 60.5K branded searches for Sabra worldwide which is up 22.2% over the last 11 months. Sabra holds 3.4% estimated Share of Search among hummus brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Waitrose67.9%
  2. Ithaca20.5%
  3. Cauldron7.5%
  4. Sabra3.4%
  5. Nush0.67%
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Where does Sabra compete?

Sabra is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hummus brands4th of 53.4%Shown below
Dips brands2nd of 615.8%Show ranking

Which hummus brands compete with Sabra?

Sabra against hummus brands worldwide, by month

Share of Search by month for Waitrose, Ithaca, Cauldron, Sabra. The figures are in the table below the chart.

View monthly share of search table
MonthWaitroseIthacaCauldronSabraNush
Oct 202568.9%7.6%20.7%2.3%0.56%
Nov 202583.5%6.2%7.5%2.3%0.55%
Dec 202587.4%5.3%5.3%1.6%0.47%
Jan 202680.5%8.9%7.2%2.7%0.79%
Feb 202682.4%7.4%7.4%2.2%0.54%
Mar 202680.6%8.9%7.3%2.7%0.65%
Apr 202678.2%10.6%7.1%3.2%0.95%
May 202674.8%12.3%8.3%3.7%0.91%
Jun 202676.6%12.6%6.9%3.1%0.76%
Jul 202662%28%6.9%2.5%0.62%
Aug 202667.9%20.5%7.5%3.4%0.67%
Sep 2026—————

  1. 1.Waitrose

    67.9%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share +5.9 points.

  2. 2.Ithaca

    20.5%

    Held 2nd. 368K estimated branded searches, -33.1% vs prior month. Share -7.5 points.

  3. 3.Cauldron

    7.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Sabra

    3.4%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  5. 5.Nush

    0.67%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Sabra and its closest rivals

How has branded search demand for Sabra changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sabra worldwide rose from 49.5K to 60.5K.
  • Across the 11 months ending August 2026, Sabra’s estimated Share of Search among hummus brands worldwide increased from 2.3% to 3.4%.
  • Across the 11 months ending August 2026, Sabra’s estimated Share of Search among hummus brands worldwide peaked at 3.7% in May 2026 and was lowest at 1.6% in December 2025.

How did search popularity change for hummus brands worldwide in August 2026?

  1. In August 2026, Waitrose gained estimated Share of Search among hummus brands worldwide, from 62% to 67.9%.

  2. In August 2026, Sabra gained estimated Share of Search among hummus brands worldwide, from 2.5% to 3.4%.

  3. In August 2026, Cauldron gained estimated Share of Search among hummus brands worldwide, from 6.9% to 7.5%.

  4. In August 2026, Ithaca lost estimated Share of Search among hummus brands worldwide, from 28% to 20.5%.

How is Sabra measured?

Brandwave collects information about searches that people make online using Sabra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sabra

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How the Brand Demand Index is measured

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