Marzetti vs Wholly Guacamole:Which is more popular by branded search?
In August 2026, Wholly Guacamole had more branded searches than Marzetti among dips brands worldwide. Wholly Guacamole was estimated to have 9.9K branded searches compared to Marzetti’s 8.1K, and held a 2.6% Share of Search versus Marzetti’s 2.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Marzetti or Wholly Guacamole?
Compare the dips brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wholly Guacamole, Marzetti. The figures are in the table below the chart.
View monthly share of search table
| Month | Chobani | Sabra | Wholly Guacamole | Marzetti | TRIBE | Fontaine Sante |
|---|---|---|---|---|---|---|
| Oct 2025 | 84% | 11.3% | 1.8% | 2.3% | 0.3% | 0.3% |
| Nov 2025 | 78.7% | 15.8% | 2.1% | 2.6% | 0.32% | 0.42% |
| Dec 2025 | 77.8% | 15.7% | 2.6% | 3.1% | 0.34% | 0.5% |
| Jan 2026 | 77.5% | 15.6% | 3.1% | 3.1% | 0.31% | 0.41% |
| Feb 2026 | 79.7% | 13.1% | 3.2% | 3.2% | 0.32% | 0.42% |
| Mar 2026 | 77.8% | 15.7% | 3.1% | 2.6% | 0.41% | 0.41% |
| Apr 2026 | 78.3% | 15.8% | 2.6% | 2.6% | 0.32% | 0.41% |
| May 2026 | 75.6% | 18.6% | 2.5% | 2.5% | 0.4% | 0.4% |
| Jun 2026 | 78.3% | 15.8% | 2.6% | 2.6% | 0.41% | 0.32% |
| Jul 2026 | 75.1% | 18.5% | 3% | 2.5% | 0.49% | 0.37% |
| Aug 2026 | 78.8% | 15.8% | 2.6% | 2.1% | 0.42% | 0.26% |
| Sep 2026 | — | — | — | — | — | — |
How has the Marzetti and Wholly Guacamole comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Wholly Guacamole took it in March 2026.
- Across the 11 months ending August 2026, Marzetti’s estimated Share of Search among dips brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Wholly Guacamole’s estimated Share of Search among dips brands worldwide moved from 1.8% to 2.6%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for dips brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Wholly Guacamole worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.
Estimated monthly branded searches for Marzetti worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Marzetti’s and Wholly Guacamole’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Marzetti
1 branded search term
- marzetti
Wholly Guacamole
1 branded search term
- wholly guacamole
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